V Energy is the latest to get on the healthy lifestyle bandwagon, with the release of V Pure and a new campaign to match. To celebrate the natural beverage, Colenso BBDO has taken the brand in a new direction.
Anchor is the latest brand to get behind New Zealand’s Olympians, in a continuation of its ‘Go Strong’ campaign, by Colenso BBDO, featuring pole vaulter Eliza McCartney and shot putter, and builder, Tom Walsh.
The Co-operative Bank, with Y&R, is celebrating its ‘Happy Rebate Day’ with some trickery, by sneaking money into the pockets of the unsuspecting to draw attention to the 130,000 customers who will get a share of the bank’s $2.1 million rebate.
NZME is tapping into the self-service online vehicle listing market today, by allowing people to advertise their vehicles on driven.co.nz. With the automotive market a crowded place, we see what Trade Me and Autostrader have to say about the latest player.
The New Zealand Fire Service, launched a sobering campaign today via FCB, drawing attention to the importance of having smoke alarms by combining ink and ash from fire destroyed homes to print stories about recent house fires, which are running in newspapers throughout the country.
Drawing teens away from games, social media and digital entertainment to help out around the home is as much as a chore for parents as it is doing the task itself. To help, Samsung, with DDB Stockholm, decided to blend laundry and gaming by creating a laundromat fitted out with gaming stations.
Low-alcohol beers, wines and ciders are growing in popularity, due to a combination of changing drink driving rules, more concern about the health impacts of drinking and changing social attitudes to overt drunkenness. So far there have been a range of approaches used by the booze companies to sell their lower-potency wares, from DB Export’s comical surgeon, to Heineken’s Light Club or Brancott Estate’s Flight. But this bold approach to advertising zero alcohol beer spotted in Nishiki restaurant in Auckland stands out as one of the most creative. As it says: “Looks like a real beer. It’s beery beery yummy!!” They grow up so fast.
DDB chief executive Justin Mowday on the horde of advertising awards shows out there and whether they’re losing their meaning.
When the gods of adland introduced the word ‘programmatic’ to the industry, it was immediately decreed that use of the word in everyday conversation would immediately put all those within earshot to sleep. This obviously makes it quite difficult for those working in the industry to stay awake, while slaving over spreadsheets. Even the most enthusiast programmatic specialist Acquire Online’s programmatic director Zane Furtado admits that it isn’t always easy to keep staff interested. So he came up with a quirky way to keep staff interested.
Church Road Winery, The New Zealand Blood Service, 2degrees and ANZ step up to the podium this week.
With a plethora of platforms in the market, New Zealand’s media climate is experiencing some seismic shifts. Here’s PwC’s latest research on the various platforms and how they are performing in the country.
Haier, with Sherson Willis, is testing the truth behind the saying ‘men are from Mars and women are from Venus’ by watching Urzila Carlson and Pete and Andy tackle household tasks in the ‘#HaierHomeHack series’.
Following this week’s announcement of the appointment of Fleur Head as FCB’s new general manager, we chat caught up with her for a short chat about the last nine years of her career.
Climate change will be the problem of future generations if adults fail to act now, according to a new campaign by the Ontario Government.
Japanese Baseball fans got a fright as two of the country’s most well-known horror characters took to the field to promote the upcoming Sadako vs Kayako, a mash up of The Ring and The Grudge.
Tower Insurance has a new agency for data-driven marketing in Twenty, which, since the beginning of the month, has been working on the insurer’s data, data insights, customer strategy and direct-to-consumer acquisition marketing.
As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.
The New Zealand Blood Service has launched a heart-warming campaign for World Blood Donor Day, bringing forward people whose lives have been saved from donated blood to say ‘thank you’ to donors. The launch coincides with the service’s new app, which has been upgraded with a range of new features to make it easier for New Zealanders to give blood.
As Eat My Lunch celebrates one year of giving lunches to schools, founder Lisa King reflects on its achievements and discusses plans to reach more hungry kids.
FCB has appointed Fleur Head to managing director of FCB Auckland from her previous role as head of integration, a position she held for 18 months.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
At the press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.
The All Blacks ended its 21-year sponsorship with Coca-Cola in January this year and teamed up with Pepsi, aligning itself with its subsidiary Gatorade as its hydration partner. A new ad has been released celebrating the partnership (which features a very serious Sam Cane).
Idealog chats to James Hurman on a book he wrote called ‘The Boy and the Lemon’, illustrated by Juliet Burton, which he says is an attempt to teach kids to be lucky. Hurman’s about to launch a Kickstarter this week, hoping for a bit of luck himself so he can fund its production.
Tom Hyde, Facebook’s creative agency partner across New Zealand and Australia, dislikes the word ‘content’, almost as much as he dislikes the fact Facebook is being used as a dumping ground for so much of it. We chat to him about how he’s working with local agencies to move the platform from being a social afterthought to the centre of advertising to a mass market.
Big changes are afoot for Fairfax if the ComCom approves the application to merge with NZME. But small changes are also afoot, judging by the slightly modified Stuff logo.
With all this news of mergers, there’s a new hashtag in town, ‘#nzmergerbot’, and the possibilities are endless. Here are a few of our favourites.
The Coffee News has been doing its weekly round in cities, towns and suburbs throughout New Zealand since 2001, and businesses are lining up to have their ads in the periodical. So, what is the secret to this unassuming publication and its longevity? We chat to Coffee News New Zealand director Helen Fisher about.. well, why it’s still a thing.
Getty Images wants New Zealanders to release their creative flair in its ‘Let’s make something with video’ competition.
Church Road Winery has released a new campaign, via Ogilvy Auckland and Cirkus, featuring an animated film to excite wine lovers as it prepares to launch its vintage 2013 range of exclusive Tom Wines.