Pandora has announced a new partnership that sees the music-streaming company hitch a ride with Uber. From this week, Pandora will be integrated directly within the Uber driver app, giving drivers the ability to manage their Pandora stations and rides in a single place.
After a successful week at Cannes nabbing a Grand Prix and a Titanium Lion for ‘Brewtroleum’, Colenso BBDO has now won Creative Agency of the Year 2016 at this year’s Caples Awards, with Clemenger BBDO and Young & Shand also coming away with an award each.
We’ve had a couple of stories recently about the extracurricular creative pursuits of people in the ad industry. So we thought it only fitting to cover those of Brendan Boughen, a Microsoft PR aficionado by day, cartoonist named Jim by night, who’s on the home stretch of his Pledge Me campaign to fund a book of cartoons and writing about people’s obsession with technology.
The way the word ‘digital’ is thrown about in the media industry suggests it’s a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its ‘Go Full Spectrum’ campaign via Shine, to remind audiences what it does for them.
After spending five years as Y&R Wellington’s general manager and 19 years at the agency in total, Grant Maxwell has moved over to Uprise Digital to take up the position of client services director, where he started this week.
With sports teams, we often speak in the possessive, referring to “our team”, “our win” or “our home turf” even though none of those things actually belong to us. Well, BNZ is looking to give the endless stream of possessive phrases some more meaning with a new campaign that allows New Zealanders to claim a piece of the Crusaders’ turf for themselves.
We might be making enormous progress with marketing automation, but we still need humans to operate the robots. StopPress chats to two of FCB’s digital strategists on the challenges of keeping the machines in line.
Kiwibank’s Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).
As another year of Cannes comes to a close, we take a look at some of the key moments of the event.
When you play the Game of Thrones “you win or you die” and in the ‘Game of Agencies’ “you go big or go home” according to Indian marketing agency Chimp&Z Inc, which has recreated the hit show in an ad agency.
With Fonterra cutting its payout to farmers, it’s tough times ahead for the rural dwellers. To show its support, Power Farming teamed up with Hamilton agency PAN to create the ‘Pilsner to Paradise’ campaign and bring Fieldays to Hamilton’s CBD in an effort to give something back to farming clients and to provide their salespeople with a fun way of getting to know their clients better.
Phantom Billstickers is taking poetry to the streets to celebrate the late Kiwi poet James K. Baxter’s 90th birthday.
In an ever-changing marketing world, Mango Communications’ Claudia Macdonald urges those in the PR industry not to undervalue their profession and to acknowledge the unique perspective they offer.
Former Kiwi adman turned full-time artist, Josh Lancaster, will have an exhibition of his artistic wares at the Smyth Galleries on Auckland’s Jervois Road for three weeks from 28 June.
Take a bow Wellington Regional Economic Development Agency, Fly Buys and NZI.
Wellington Regional Economic Development Agency (WREDA) has launched an interactive tourism campaign to encourage people to visit the city, but they won’t be traveling alone. Visitors to the campaign’s website cab pop the question to their loved ones ‘Will You Welly Me’.
Bacardi launched its ‘Untameable since 1862’ campaign globally at the end of 2013, telling the story of the Bacardi family through generations of obstacles and challenges in Cuba in the wake of the communist revolution. ZenithOptimedia picked Phantom Billstickers to get the brand’s word onto the street, where Phantom ensured the creative would be viewed by as many eyeballs as possible, rain or shine, night or day.
The Goat Farm founder Vaughn Davis recognises that there are some major problems with Cannes, but he still sees value in the event’s ability to inspire fresh creatives to think differently.
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.
Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.
Listening objectively without judgment and arbitrary tinkering creates a perspective that breeds fertile creativity, writes Brian Slade.
The music charts have traditionally been based on sales. But with consumers shifting consumption online, Recorded Music New Zealand has had to change its approach. We talk to Recorded Music chief executive Damian Vaughan about the complex task of fusing two very different data sets. PLUS: why data consolidation is an important issue for the ad industry.
Following advertising consultant and equal rights activist Cindy Gallop’s criticism of James Hurman’s book, local strategist Kate Smith decided to weigh in on the debate. And she reckons unconscious bias runs way deeper than a solitary publication.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
New Zealand’s currently the sixth ranked country at Cannes with the US in the lead. However, with Special Group making the ‘Music’ shortlist and three agencies on the ‘Entertainment’ list, New Zealand is gearing up for more wins.
NZ On Air has made a move to grow New Zealand’s online talent in a partnership with YouTube at a time when its channels are followed like TV series. However, according to new research, the same cannot be said about the platforms branded channels.
It was a dark time for France. In 1997, the burger giant closed its 39 restaurants across the country after it failed to make a profit. Its return in 2012 was enough to bring a tear to the eye.
Opt-in mobile ad serving platform Postr has been pretty busy of late. After launching Skinny Collect late last year, it’s now launched a lock-screen video format, doubled its subscribers in the past six months and is expanding into South East Asia.
Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.
