Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.
Cute won audiences over last month to see Huggies take out the Colmar Brunton Ad Impact Award for May.
It’s that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower’s Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.’s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.
Fly Buys has returned to TV screens with a weird—some might say creepy—ad that shows a grown man being tickled by the future version of his current self.
New Zealand has fared pretty well at Cannes’ third awards show of the week, particularly in the ‘Outdoor’ category, with Colenso BBDO taking out a Grand Prix for ‘Brewtroleum’ and Y&R picking up a gold. A number of silvers and bronzes were also dished out to local agencies in the category.
A new campaign for NZI by Young & Shand transposes digital crimes into the physical world in a bid to warn business owners of the dangers they face online.
Advertising consultant and equal rights activist Cindy Gallop has taken exception to James Hurman’s book, ‘The Case for Creativity’.
Mollie’s Fund, an organisation providing awareness for melanoma has launched a sobering ad, urging parents to put sunscreen on their kids.
In the build up to the Olympics, the flurry of brands showing their support with campaigns would have sports fans concerned the athletes are spending more time filming ads than they are training.
It’s been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.
Contagion has reprised its ‘Door knocker’ campaign for Energy Online, this time introducing a dinosaur to terrorise to door-to-door sales people.
France is the place to be for creatives as Lions were served up over night at the International Festival of Creativity. This year saw a record-breaking number of entries and 70 countries making the shortlists. As the industry stars gathered on the red carpet, New Zealand had reason to celebrate. Local agencies took home Lions of all colours including a Grand Prix as Y&R’s ‘McWhopper’ continues to dominate the awards.
Bowel Cancer New Zealand ran its high profile Art Chairs campaign through Whybin\TBWA to raise money and awareness for the disease in New Zealand, which has one of the highest incidences of the cancer in the developed world. We caught up with Whybin creative director Tim Huse to find out his thoughts on working with not-for-profits and whether advertising has a responsibility to help in whatever way it can.
Colenso BBDO and FCB have each nabbed Lions so far and with shortlists announced, we see which other agencies might be set to take home their own.
Who needs chicken when KFC has beanies? A Twitter frenzy shows the branded headgear is just what New Zealand always wanted.
The Cannes Lions festival has kicked off to a good start, with Fonterra Brands and Colenso BBDO picking up the country’s first gold Lion this year for their ‘Anchor X-Ray Casts’ campaign in the ‘Health and Wellness’ category.
We pit two industry heavyweights against each other in a debate on a contentious topic. The first round sees Tangible Media chief executive John Baker taking on Barnes Catmur & Friends Dentsu executive creative director Paul Catmur.
Getty Images’ Jacqueline Bourke identifies six key visual trends that have emerged in 2016 and shows how these are adopted by local and international advertisers.
Clemenger BBDO/Proximity might be considered a traditional agency, but it’s certainly not operating that way. We caught up with the agency’s three leading lights to find out what they’ve been working on, what they think of the industry at the moment and how their NZTA campaigns manage to nail it every time.
Motion Sickness Studio co-founder Sam Stuchbury tells StopPress that he has plans to expand into the lucky country. And that’s not where his ambition ends.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at MKTG, Mango Communications, Saatchi & Saatchi, Tower Insurance, Hunch, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.
If there’s one organisation that knows how to align ones and zeroes into sexy formations, it’s Resn. And the Wellington-based company’s latest digital effort certainly doesn’t disappoint.
Tourism New Zealand has been shifting more and more of its ad spend to the digital channel over the last five years. And the organisation’s marketing director Andrew Fraser says the approach is working.
V Energy is the latest to get on the healthy lifestyle bandwagon, with the release of V Pure and a new campaign to match. To celebrate the natural beverage, Colenso BBDO has taken the brand in a new direction.
Anchor is the latest brand to get behind New Zealand’s Olympians, in a continuation of its ‘Go Strong’ campaign, by Colenso BBDO, featuring pole vaulter Eliza McCartney and shot putter, and builder, Tom Walsh.
The Co-operative Bank, with Y&R, is celebrating its ‘Happy Rebate Day’ with some trickery, by sneaking money into the pockets of the unsuspecting to draw attention to the 130,000 customers who will get a share of the bank’s $2.1 million rebate.
NZME is tapping into the self-service online vehicle listing market today, by allowing people to advertise their vehicles on driven.co.nz. With the automotive market a crowded place, we see what Trade Me and Autostrader have to say about the latest player.
The New Zealand Fire Service, launched a sobering campaign today via FCB, drawing attention to the importance of having smoke alarms by combining ink and ash from fire destroyed homes to print stories about recent house fires, which are running in newspapers throughout the country.
Drawing teens away from games, social media and digital entertainment to help out around the home is as much as a chore for parents as it is doing the task itself. To help, Samsung, with DDB Stockholm, decided to blend laundry and gaming by creating a laundromat fitted out with gaming stations.