It’s been nearly a month since NBCUniversal-owned Bravo TV launched on New Zealand screens with MediaWorks and it’s already celebrating positive ratings as Kiwis tune in to get a dose of American reality TV.
When someone pops open a bag of chips, loudly unwraps a chocolate bar or brings out any other kind of tasty snack, our eyes can’t help but seek out the food. It’s much the same with seagulls at the beach, which suddenly become interested in you once they see you open that steaming bundle of fish and chips. Tiny Toast has drawn on these situations in two new ads, but has instead created a role reversal between animals and humans.
In a show of good faith, agencies claim to use client’s brands, but to what extent? American agency Roundhouse took the idea to the next level in its latest promo ‘Living off the brands’.
Home magazine, full of beautiful design and architecture, is not somewhere readers would expect to see a campaign that
raises awareness about domestic violence. However, as it turns out, the Home pages made the perfect place for ‘It’s not OK’ to reach an audience.
Another month, another round of ads competing for the audience’s attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its ‘First Savers’ TVC.
Carat has announced the appointment of Alex Lawson to the role of group business director.
This week, Sky provoked ire in the nation’s news publishers by applying a range of conditions on those wanting to use highlights as part of their reportage. Sky is, of course, within its rights to limit the use of footage, which it paid handsomely for. But in an era of rampant live streaming and social media use, is this an example of sticking their finger in the dyke? And what can we learn from the NFL and the NBA?
Towards Zero has created ‘Graham’, an interactive lifelike sculpture, in a bid to reduce road deaths and injuries.
EMANZ (the Experiential Marketing Association of New Zealand) is set to merge with CAANZ PREScom (PR, Social and Experiential Committee) after six months of discussions. Bringing together the industry bodies will focus resources to help future-proof the experiential industry.
A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.
Industry happenings at Omnicom Media Group, Adshel, QMS Media New Zealand, Federated Farmers, Pead PR.
Vodafone recently called on Red Bull stunt driver Mad Mike Whiddett to help showcase the reliability of its 4G network. Warning: not to be viewed by those with a debilitating fear of stuttering streams.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
When GFK took over the radio survey, it promised more frequent reporting over the course of the year, and the researcher has deliver in this regard, releasing the latest figures just over two months after the first round of results were made public in May.
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
After a successful year for New Zealand at Cannes, proving how much the country punches above its weight, now Media Design School has been ranked the number one graphic design and photography school internationally at the Rookies.
Discussions on long-form journalism are quite often focused on large walls of text published on magazine-styled websites. And while there is no doubt that there is still a place for this type of storytelling, NZME has just launched a major long-form editorial project that leads with social and digital elements.
Twenty years after Once Were Warriors, Temuera Morrison is back on screens for the Women’s Refuge to reflect on his experience playing Jake The Muss, a wife-beating character who will be with him for life.
For Idealog’s technology issue, we wanted to find a way to use contemporary technological processes to create a cover that embodied the kinds of technologies that would be covered within its pages. Could we code a cover? Automate the design with an algorithm? Get readers to download an app and make it come to life? Could we make it a hologram?
Following its highly debated ‘Big Tony’ TVC, Spark has rolled out round two of its new brand campaign, via Shine and Colenso BBDO, which continues the focus on emotive story telling by creating micro-moments with its offerings.
How PHD Media enlisted Phantom Billstickers to unleash ghosts onto city streets to promote the latest Ghostbusters film.
Vodafone has used Blacksand and FCB to promote its new Vodafone xone business accelerator programme and to tell the story of Kiwi entrepreneurs taking their startups to the market.
Fifty years ago the Radio Hauraki DJs, pirates, ‘Good Guys’ (or whatever you would like to call them) were cruising around the Hauraki Gulf on the Tiri, blasting rock and roll tunes out through the airways and into the eager ears of Kiwis from north to south. We chat to former pirates Ian Ferguson and Curtis Dobbie about how the original Radio Hauraki managed to get advertisers on board and what their favourite stories are from back in the day.
For those working in the industry, it isn’t often that an ad really strikes us in the feels; however, Channel 4’s spot for the Paralympics does that and more. It’s a high-budget celebration of the ability of humans to overcome unfathomable disabilities to achieve what, to some, might seem impossible. And it’s bloody brilliant.
It was some of the first home-grown animation to appear on Kiwi screens and provided an extra treat to kids who had already fought hard to stay up past their bed time. Now its a Kiwi icon remembered through jewellery, clothing and homewares.
This week’s news of Jeremy O’Brien’s resignation from his position as commercial director of TVNZ drew the curtain on an 11-year career at the company. We chat to him about what he’s learnt, the state of TV and why he’s taken a new role at Air New Zealand.
A round of applause for Tourism New Zealand, High Performance Sport New Zealand, AMI and My Food Bag.
Wellington-based craft beer brewer ParrotDog is set to launch a crowdfunding campaign on PledgeMe and to announce the initiative, it’s held a 1970s-inspired “press conference” with Curious Film.
Julian Dennison, the young star of Hunt for the Wilderpeople, appears as the face of My Food Bag’s ‘bargain box’ offering in a new spot by Saatchi & Saatchi. PLUS: we ask the young actor what media he consumes in his spare time.
NZ On Screen has taken a trip down memory lane to select its Top 10 New Zealand television commercials of all time.