Donate Life launched a genius TVC last week via The Martin Agency, featuring a first class asshole named Coleman F. Sweeney who doesn’t seem to give a shit about anything or anyone, or at least it appears that way.

This week Meridian, High Performance New Zealand, Powerade and Countdown all deserve a pat on the back.

Nielsen data shows that 1.6 million New Zealanders tuned in to the summer Olympics over the weekend, with over 847,000 of those watching the opening ceremony. While still an impressive turnout by any ratings measure, it’s below the number that tuned in for London, Beijing, Sydney. PLUS: more Olympics ads.

BP has added Rainger & Rolfe to its ledger, putting the agency in charge of its retail activation, digital and loyalty business. This change is, however, limited to the below-the-line account, with Ogilvy remaining in charge of the brand.

Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.

Advertising usually only makes the mainstream media when an All Black features in a spot or when consumers lash out at something they deem to be offensive. However, today’s edition of the NZ Herald reserved a slot on its front page for a different kind of advertising story. We chat to Barnes Catmur Dentsu managing partner Paul Catmur about why this campaign has been so effective.

Australian department store Myer has come out in support of the Salvation Army women’s refuge with its Give Registry campaign.

The collectables fad has over the last few years taking hold of the nation, with retailers and petrol stations drawing in the masses with their miniature marvels. And while by all rational measures the craze should’ve run its course by now, Countdown is squeezing the lemon for all its worth by launching yet another round of collectables.

Hell hopes to change the perception of frozen pizzas with a new range called Baked set to roll out across supermarkets nationwide following a soft launch in Wellington.

There’s a new hashtag in the Twitterverse, and it’s fuelled by Kiwis being self deprecating about the bedrocks of New Zealand society, taking a dig at the Kiwi brand. How could they?

Your stereotypical beer ad often involves a man, seemingly dying of thirst, glugging down large mouthfuls of the bubbly, golden elixir. But, it turns out, women get thirsty too and are still largely underrepresented when it comes to beer advertising, despite the fact more affluent women started drinking beer last year than any other group.

Ray Ban assembles an assortment of weird and wonderful people to illustrate that its new customisation tool allows anyone to create a pair of sunglasses perfect for them.

​It’s a regular feature in any modern home, a lifeline even for those who live in it and yet the broadband modem gets little notice for anything other than its function. But Orcon hopes to banish the boring, by bringing together New Zealand artists to turn the modem into a work of art in a designer series.