The news earlier this week that Air New Zealand would pull out of Fly Buys led to a stream of commentary on what this meant not only for the nation’s largest loyalty programme but also for the loyalty industry in general.
Jim Beam has ambushed the iPhone 7 launch by taking a leaf out of Apple’s book to announce its own product innovation – an Apple Watch.
News Works has announced the end of an era this week, with it drawing the Newspaper Ad of the Year and Newspaper ad of the Month competitions to a close to focus on student talent.
Slingshot has unveiled a quirky new TVC where it promotes its fibre offering for the first time, having previously focused on promoting its DSL products. And elsewhere in broadband land, Stuff Fibre has launched today, providing a fibre-only service and further competition in an already contested market.
TRA’s Colleen Ryan on what Shakespeare can teach brands about breaching the fourth wall through social, where a new set of rules apply.
The New Zealand Blood Service took part in the largest ever global donor recruitment campaign last month, where the letters A and O were removed from logos, brand names and social media accounts to draw attention to the urgent need for more donors. We chat to NZBS National Manager Marketing and Communications, Asuka Burge about the experience rolling out the campaign in New Zealand and what challenges came with it.
Shortly after starting at Lion in 2014, Lana Blair performed well beyond what her limited experience should have allowed, taking two of its key brands from strength to strength. This is one young marketer to keep an eye on.
Here’s the lowdown on a trio of recent account moves across the industry.
Lightbox chief executive Kym Niblock announced in an email today that she has resigned, but will stay in her current role until the end of the year.
A Ukrainian campaign encouraging youngsters to quit smoking has taken a ‘show not tell’ approach, by redesigning matches to show the mark cigarettes leave on the lungs.
Round of applause for Jed’s Coffee, Vodafone, Mitre 10, Prostate Cancer Foundation and Bay Audiology.
AMI released a new renters insurance policy in July with a winning TVC by Colenso BBDO to match. The quirky animated spot has been named July’s Ad Impact Award Winner for its entertaining delivery of the policy.
Vodafone has thrown its weight behind bike safety by trialling a Dutch-developed smart jacket designed for cyclists on local roads. The jacket connects to the cyclist’s smartphone via an app, which, once pre-programmed with a desired travel route, communicates directions to the cyclist and surrounding traffic.
For New Zealanders and folk around the world, this month marks the beginning of Blue September, an initiative launched to raise awareness of prostate cancer. So, to draw attention to the illness the Prostate Cancer Foundation brought aboard a few well-known Kiwis to face their fears for the cause.
Research often hangs out in the background, behind the flash and sparkle of the creative campaigns. However, on 2 September, the shadowy figures of the research industry stepped into the limelight as they descended upon the Hilton for the 2016 Research Association Effectiveness Awards (RAE Awards).
Last Friday, Kiwi businesses discarded the suits, ties, high heels and pencil skirts for an entirely different sartorial approach. Across Kiwi offices, we had double denim bogans, Mario and Luigi, superheroes, rockstar bunnies, actual rockstars, book stars and more. All in all, it was a very colourful indication that Kiwis care.
BrewGroup subsidiary Jed’s Coffee has released its first TV campaign. Launched over the weekend, the campaign (conceptualised by Special Group) features a series of humorous ads dramatising the coffee brand’s numbering system, thereby making it easier for consumers to make the appropriate choice from what’s on display in the supermarket.
Take a look at Peter Cullinane’s CV and it’s clear he’s a worthy addition to the TVNZ-NZ Marketing Hall of Fame. But that success certainly hasn’t gone to his head, because the dairy divinity, advertising gentleman and big-brained businessman is also universally regarded as one of the good guys.
Last night, the denizens of marketing donned their finest robes and descended on the Langham for a night of heavy drinking, trophy collecting and not paying attention to MC Te Radar. And while the story didn’t necessarily end as a fairytale for everyone, the pictures indicate that all those in attendance had a blast. Here’s a gallery of some of the moments captured during the evening.
Walk into the average West or South Auckland bar, and you’re unlikely to find your Ponsonby-styled cardboard cut-out, featuring slim-fit jeans, pointy shoes and tailored suit jacket. What you are likely to find are a few Woodstock drinkers, who’ve seen some things in their day. In its first campaign since winning the Independent Liquor account earlier this year, Whybin\TBWA veered away from the traditional advertising trope of conventionally beautiful people to instead celebrate the folks who actually consume Woodies.
With a career spanning 32 years in both New Zealand and Asia, Dave Elliott has had plenty of time to prove his talent. However, it’s since he stepped into the role of general manager of marketing at Mitre 10 that his vision and contribution has seen him become one of the country’s best.
If the new Morgan thriller doesn’t scare viewers about AI enough, the fact its trailer was made by a computer might.
Facing an onslaught of international, low-cost competitors, Marley New Zealand decided to take a stand, launching a campaign that reversed the commoditisation of one of its electrical piping products.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.
In the first of an irregular series of podcasts where we interview an assortment of highly creative, annoyingly successful and sometimes completely mad humans from across the marketing, media and advertising industries, we’ve set the bar pretty high: Bob Hoffman, AKA The Ad Contrarian.
MediaWorks and NZME have both announced partnerships this week in an effort to expand and diversify their audiences. MediaWorks has teamed up with Vevo, while NZME has teamed up with the Chinese Herald.
Mitre 10 celebrates the various owners of its regional stores in its latest set of TVCs. The ads are part of its sponsorship of the Mitre 10 Cup (formerly the National Provincial Championship) and shows rival owners engaging in some lighthearted banter about their favourite rugby teams.
The Warehouse has received a flurry of praise on Facebook after including a wheelchair-using child in its latest catalogue. The image caught the attention of a reader who was moved enough to post it on the retailer’s Facebook page where it has since gathered over 15,000 likes and hundreds of comments.
It was formed through an unlikely alliance forged between four competitors. And now six months in, StopPress discovers KPEX is exceeding expectations and gaining traction in the rapidly expanding digital market.