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Ten great gold-winning campaigns at the Clio Awards
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Although the Clios have come to be inextricably linked to the hot mess that was the 1991 edition, the awards show continues to attract some of the best creative work from around the world—and this year was no different. Kiwi agencies were again among the winners, with Colenso BBDO picking up a gold for DB Brewtroleum and Y&R winning a pair of silvers for Burger King’s McWhopper. We look at some of the other campaigns these Kiwi efforts are sharing the limelight with.

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Exit interview: Kym Niblock
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As Lightbox chief executive Kym Niblock prepares to bid farewell to the SVOD industry, we sit down with her for a long chat about her stint at the centre of one of the fastest changing industries in New Zealand.

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Small start, big potential: New World trades Little Shop for Little Garden
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New World has released its latest collectible miniatures, but this time it’s not tiny plastic Nutri-Grain packets, cooking oil or Super Wine biscuits, it’s taken a more sustainable turn and has launched Little Garden instead, enabling kids to collect miniature seedling kits. We chat to GoodSense managing director Kath Dewar about New World’s decision to move away from plastic collectibles.

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Cleve Cameron continues to ‘Do’ it
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Former JWT executive creative director Cleve Cameron—who left his cushy job in advertising to pursue his passion for music—has released his first music video for his album Welcome to the Primal Digital, for the single ‘Do’.

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Magazine Media Awards 2016: NZ Geographic takes the top award, Shelley Ferguson barely leaves the stage and Bauer comes away the most award-studded
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Last night, well-dressed folk from the magazine industry made their way (in freezing cold wind) to the Auckland War Memorial Museum to attend the 2016 Magazine Media Awards, where celebrations took place over a gala dinner to honour the best storytelling and management across print, online and events, or as the Magazine Publishers Association would say, ‘beyond the page’.

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L__king b_ck at NZ Bl__d Service’s Missing Type c_mp_ign
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The New Zealand Blood Service took part in the largest ever global donor recruitment campaign last month, where the letters A and O were removed from logos, brand names and social media accounts to draw attention to the urgent need for more donors. We chat to NZBS National Manager Marketing and Communications, Asuka Burge about the experience rolling out the campaign in New Zealand and what challenges came with it.

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Matches help quit smoking
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A Ukrainian campaign encouraging youngsters to quit smoking has taken a ‘show not tell’ approach, by redesigning matches to show the mark cigarettes leave on the lungs.

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Kiwi celebrities face their fears for Blue September
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For New Zealanders and folk around the world, this month marks the beginning of Blue September, an initiative launched to raise awareness of prostate cancer. So, to draw attention to the illness the Prostate Cancer Foundation brought aboard a few well-known Kiwis to face their fears for the cause.

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Colmar Brunton reigns supreme at the RAE Awards
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Research often hangs out in the background, behind the flash and sparkle of the creative campaigns. However, on 2 September, the shadowy figures of the research industry stepped into the limelight as they descended upon the Hilton for the 2016 Research Association Effectiveness Awards (RAE Awards).

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Kiwi businesses take casual Friday to the max for Kidscan Mufti Day
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Last Friday, Kiwi businesses discarded the suits, ties, high heels and pencil skirts for an entirely different sartorial approach. Across Kiwi offices, we had double denim bogans, Mario and Luigi, superheroes, rockstar bunnies, actual rockstars, book stars and more. All in all, it was a very colourful indication that Kiwis care.

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Jed’s Coffee personifies its range as it dips into branding on TV
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BrewGroup subsidiary Jed’s Coffee has released its first TV campaign. Launched over the weekend, the campaign (conceptualised by Special Group) features a series of humorous ads dramatising the coffee brand’s numbering system, thereby making it easier for consumers to make the appropriate choice from what’s on display in the supermarket.

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