News
Apple shines the light on its iPhone 7
Apple has shown off the capabilities of its iPhone 7’s camera in low light in a new beautifully lit spot titled ‘Midnight’.
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Partner articles
Survey: share your thoughts on out-of-home media, go into the draw to win $200 voucher
We want you to participate in a short survey that will capture your opinions about several out-of-home media companies. This survey will take about 15 minutes to complete. And by completing it before 3 October, you will be entered into the draw to win one of five vouchers worth $200.
News
Ads of the Week: 20 September
A slight international flavour to this week’s edition as we applaud HSBC, Skoda and Stoptober.
News
Luxury brands continue to embrace print as they splash their wares across Mindfood Style
The latest issue of Mindfood Style hit the shelves this week, featuring 240 glossy pages of luxury fashion themed editorial and advertorial. We speak to editor in chief Michael McHugh about the market for international luxury brands in New Zealand and why magazine ads still work.
News
Stoptober 2016: Young & Shand and Inspiring Ltd focus on teamwork to help Kiwis kick the butt
Convincing someone to stop smoking can rarely be done by appealing only to the rational part of the mind. Those who smoke are often completely aware of how bad the habit is for them, but they do it regardless of what the research or pictures of blackened lungs might suggest. Given this context, Young & Shand and Inspiring Ltd decided not to take the obvious route of chastising smokers for their bad decision making with this year’s edition of Stoptober.
News
TVNZ-NZ Marketing Awards 2016: McDonald’s changes the menu
McDonald’s faced a dilemma: people’s food tastes were changing, but the brand was perceived to be staying the same. It needed a big shake-up in its offering, and in the way it promoted itself.
Opinion
Everyone needs a mentor
As we near the first anniversary of the passing of advertising legend Dave Walden, Hunch founder Michael Goldthorpe looks at the importance of mentors.
Partner articles
It’s not too early to put up your (digital) decorations
While Christmas decorations are already being put up in retail stores, AdRoll’s Cat Prestipino warns that Kiwi marketers might be overlooking the importance of planning their digital activities in advance.
News
CAANZ elects Louise Bond as first female president
CAANZ has elected a new president in PHD chief executive Louise Bond, following Simon Lendrum’s decision to step down after his two-and-a-half-year tenure.
Opinion
Analysis paralysis: do consumers want more choice or less?
Every day we are faced with a scary amount of decisions, from ones as mundane as what clothes to put on in the morning, to bigger, more life-changing decisions. TRA marketing coordinator Claire Tutill looks at the paradox of choice and whether giving consumers less options could make life a bit easier for them.
News
The Spinoff just hired its first GM, here’s why
The Spinoff has had a lot to celebrate lately, having just blown out two candles, and now it’s hired its first general manager in Kerryanne Nelson. We chat to editor Duncan Greive about the hire and what this means for the team.
News
Give female directors a voice
An new ‘Free The Bid’ initiative is sweeping adland aimed at encouraging agencies to include female directors at the bidding stage for commercials.
News
Portmanteaus abound as DDB trumpets Westpac’s new app
Earlier this month, Westpac released the CashNav, an app that tracks payments from an account and groups them into a range of categories. And to spread awareness, DDB has embraced the art of word blending.
News
‘When I grow up I want to be a pro gamer’: the steady growth of eSports in New Zealand
Local gamers can now tune into mainstream TV to get their fix of eSport content, with Sky broadcasting the New Zealand Gaming Championships (NZGC) League of Legends Premiership 2016 on Sky Sport 3. We talk to Viva La Dirt League member (and creative producer Blacksand) Adam King about what it means for gaming culture in New Zealand.
News
The Compendium: 16 September
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
News
TVNZ-NZ Marketing Awards 2016: Clive Nelson recognised for marketing excellence
The Health Promotion Agency’s Clive Nelson isn’t marketing anything anyone wants to buy. But he’s still managed to have a major impact. And he’s helped make New Zealand a better place in the process.
Opinion
A legal opinion on the Red Bull vs Drink Red case
In August this year, Red Bull successfully appealed its case against drinks company Drink Red, after it was found that latter had misled the judge. The case arose last year, when it was alleged that the Drink Red had tapped into Red Bull’s equity when it named and marketed its product. AJ Park litigation expert Laura Carter looks at what this means for the marketing agency involved in the case.
News
Barnes, Catmur & Friends Dentsu (aka Friends Electric) claims the BOTAB crown
It has absolutely nothing to do with advertising, but every year agencies from across the industry descend on the Kings Arms for a night of noise. This year didn’t disappoint. It was everything you’d want from a gig: loud, crowded and energetic with a touch of Backstreet Boys.
News
Outdoor moves: oOh! Media strikes up new partnerships while QMS switches on the Britomart Towers
oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.
Movings & Shakings
Movings / Shakings: 15 September
Industry happenings at Vice, MediaWorks, Marketo and GrownUps.
News
StopPress podcast #2: David Thomason on the strategic inconsistency of iconic brands
The advertising industry isn’t immune to the very human tendency of passing so-called facts on from person to person. And one of the most common you’re likely to hear is that iconic brands are always consistent in their messaging. But as FCB head of strategy David Thomason explains, things are a bit more complicated than that.
News
Christchurch agency Plato Creative finally lays down its roots
Since the 2011 earthquake, Christchurch agency Plato Creative has moved six times into temporary spaces, doing its best to allow its creatives to thrive. But now, it’s opening the doors to its new home and the largest creative space in the South Island. We talk to co-owner John Plato about the move and what it means for the agency moving forward.
News
Joining forces: Kiwibank and DOC bring in dogs to eliminate pests
Kiwibank and DOC have teamed up to get more conservation dogs on the ground to catch unwanted pests and make New Zealand predator-free.
Partner articles
With it from the start: NZME’s Laura Maxwell on how KPEX is tracking
NZME group revenue director Laura Maxwell has been with KPEX from the beginning, watching it evolve over the last few months. And she recently shared her thoughts on how things are going and where the initiative is headed.
News
Sidekicker uses tech to offer a temporary solution to a temporary problem
An app, still in its infancy, called Sidekicker is looking to use technology to well and truly disrupt the temping industry. Here’s its story.
News
Client and agency say what?
The long hours and late nights experienced during a project provide a great opportunity for clients and agencies to get to know each other well, possibly too well, and one agency is embracing those weird moments in a book.
News
Your ride, your station: Uber and Pandora give riders control of in-car listening
Pandora and Uber are transforming the in-car listening experience for riders, allowing them to personalise the journey with their favourite tunes following the streaming service’s integration into the rider app.
Opinion
Three in the bed and the little one said
Marketing, sales and IT are increasingly occupying the same bed. So Dynamo6 founder and managing director Igor Matich asks whether one of these is set to fall out the bed at some point.
News
Ten great gold-winning campaigns at the Clio Awards
Although the Clios have come to be inextricably linked to the hot mess that was the 1991 edition, the awards show continues to attract some of the best creative work from around the world—and this year was no different. Kiwi agencies were again among the winners, with Colenso BBDO picking up a gold for DB Brewtroleum and Y&R winning a pair of silvers for Burger King’s McWhopper. We look at some of the other campaigns these Kiwi efforts are sharing the limelight with.