Origami, bonsai trees, robots, lanterns and sumo wrestlers move to the rhythm of Kiwi hip-hop dance crew The Bradas in a new spot announcing the arrival of Steinlager’s Tokyo Dry beer.
New Zealand is one of the highest spenders on advertising and one of the lowest spenders on research. And this leads to decisions being made on some dodgy assumptions. Damien Venuto delves into the insights game as he sits down for a chat with TRA’s executive director Andrew Lewis and head of strategy Colleen Ryan.
Virtual reality is proving its use in a number of fields, with the most being to keep travellers occupied at airports.
Is your agency hungry for a freelance creative? Phil Parsonage thinks he has the deal for you.
KFC took a break from promoting its buckets of chicken recently, instead encouraging Kiwis have a boogie in a ‘Hungry Moves’ competition inspired by a smooth-moved cleaner.
Catherine Harris, currently at Saatchi & Saatchi Sydney, will cross the ditch to take on the role of managing director at TBWA Auckland in December. StopPress understands that current TBWA Auckland chief executive Andrew Scott will be leaving the agency to make way for Harris.
It might not be the biggest event on the local calendar, but that hasn’t stopped Kiwi brands from having a bit of fun for Halloween.
Tears trickle down facial tattoos, nose rings and beards in Wendy’s latest campaign developed by Augusto.
With the Rugby World Cup just around the corner, this was the Herald’s big opportunity to take on long-time rival Stuff.co.nz.
Travelling to exotic locations, engaging in a range of extreme activities, partying where ever they go and being paid for it, it’s fair to say the ambassadors working for Hallenstein Brothers have made a pretty strong case for having the coolest job in the world (Hallenstein’s is quite lucky that it doesn’t have to advertise on Seek to find contenders for its ads).
Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.
It has become familiar experience for internet users to be followed around the internet by a shoe, watch or fem-suit. Retargeting, for the most part, has become part of the online experience, and it’s now set to become even more prevalent with news this week that AdRoll would be extending its retargeting capabilities to email through a new service called SendRoll. The question, however, is whether we really need any more emails.
Earlier this week, Meadow Fresh launched a new campaign to announce the changes to the way it produces its milk by making it less processed and no longer adding permeate. But the changes haven’t been limited to its milk, with a new look logo and bottle also hitting the shelves.
Daisies refracted in water droplets attached to a common wasp, an uninterested kayaker walking past a burning house, and a hose crudely fastened to a car were just some of the mesmerising images featured in last night’s edition of the New Zealand Geographic Photographer of the Year competition.
September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.
Burger King is celebrating Halloween by reigniting the banter between itself and its fast food rival, by disguising itself as a McDonald’s ghost.
Fifteen years after BMW set new expectations for branded entertainment with The Hire short-films, the brand has re-enlisted Clive Owen to star in another action-packed film.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Following the sneak peak earlier this week, today Adidas revealed the new All Blacks’ jersey with a Facebook video by August that racked up hundreds of likes in the first half an hour. And while the jumper stands to improve the players’ game, what generates all the hype for fans? The All Blacks’ success and a sci-fi video appear to have done the trick.
Social media stars and influencers are becoming an increasingly popular way for brands to reach an audience. And while their power to reach and engage an audience has only become apparent in recent, 54-year-old Contiki built its brand with influencers. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.
The Dentsu Aegis Network keeps shaking things up, with the latest move coming in the shape of Richard Hale, who has been promoted from agency director to general manager of Vizeum.
When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a different basket.
When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a different basket.
Kiwibank has released a cheeky clip, showing the response of Australians to news that a new faux bank, dubbed Oz Bank, would operate throughout Australia but then send all its profits to New Zealand.
Virgin America created a way to experience everything its first class service has to offer without leaving the ground, by fitting out a shoe with all the luxuries.
Every year, the Promax Awards celebrate the standout promotional efforts from broadcasters across the world. And at this year’s ANZ edition, which occurred last Saturday, TVNZ Blacksand enjoyed a particularly fruitful evening, picking up an impressive tally of gongs across a range of categories.
Industry happenings at Amplify, MediaWorks, Destinations Magazine, Little Giant and Photoplay.
Hell Pizza has rolled out its latest offering to put customer’s taste buds and stomachs to the test by allowing them to add a serving of lamb brains to any pizza.
Small business loan company Funding Circle is causing a significant amount of head scratching around the interwebs with a challenging brain teaser that requires participants to identify familiar brands from a series of bizarre visual clues.
