Awash with paintings, poems, prose and quotes, FCB’s senior designer Nick McFarlane follows up from his 2013 book about propaganda with ‘Hunting the Killer Idea’, a book on discovering the creative process.
MediaWorks’ radio brands will join forces next year, following the announcement of a new digital audio streaming platform, Rova, that’s set to go live in January.
StopPress understands BNZ has ended its retainer agreement with Colenso BBDO. This does not impact the agency’s standing as the lead creative agency on the account, but other circling agencies are hoping it will eventually. PLUS: BNZ still on a hunt for a replacement for Craig Herbison.
The promises of targeted digital marketing were big and bold, and marketers and agencies heeded the call. But FCB head of strategy David Thomason argues that we’ve perhaps moved too far and too fast, jettisoning some of the core long-term thinking that has always typified effective marketing.
In the wake of Prime Minister John Key’s resignation, Barnes, Catmur & Friends Dentsu managing partner and executive creative director Paul Catmur has a confession to make.
Data company SSI (Survey Sampling International) has been around for quite some time, but the organisation is now looking to increase its prominence in New Zealand by putting boots on the ground in the local market. We chat to global chief executive Chris Fanning about the rationale behind this shift in local strategy.
Unicef has called on its goodwill ambassador David Beckham and his body to share a haunting message about violence towards children.
While many brands are using the end of the year to spread some cheer in ads, one is using the time to raise attention to a not so cheerful subject.
Sailthru iOS app developer Sam Jarman says the only businesses that should be making apps are those that can offer utility to users.
Following the devastating Kaikoura earthquakes, Christchurch design studio McCarthy is hoping to raise some money for the community with its project Cards for Kaikoura, which launches on Wednesday.
‘Tis the season for office Christmas parties, and at Y&R, they’re combining the year’s jolliest holiday with the departure of managing director Steve Kane.
The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?
After a series of departures of on-screen personalities last month, the MediaWorks backroom is getting a shake up with group head of revenue Paul Hancox announcing his departure.
NZ Story has announced the first eight production companies selected for the ‘Creative Collective’, a pre-qualified supplier list for local businesses looking to share their message globally. We talk to director Rebecca Smith about the selection process and what it means for the production companies involved.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Following on from its expansion into the broadband market, Fairfax is now taking a punt at online retail via a new website called Indexed.
My Food Bag’s ‘Delivering bags of goodness’ campaign came out on top in the latest round of Colmar Brunton’s Ad Impact Award, followed not far behind by Countdown’s ‘How good do savings feel?’ spot by Ogilvy.
In the war for consumers in on-demand streaming, Quickflix is changing tack from a subscription-based model to one based on pay-as-you-go. But the question remains, will it work?
New Zealand ad-tech company ikemu has secured an international deal with one of Japan’s largest crowdsourcing platforms, Lancers Inc.
Viceland is set to launch as a 24-hour television channel on Sky on 1 December this year. But is it going to attract the young audience Sky hopes it will. And, if it doesn’t, does that really matter?
The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.
“In the meadow we could build a snowman” suggests the song Winter Wonderland, but what it doesn’t mention is that the snowman might leave to go in search of colder temperatures.
As we start the lead up to Christmas with a daily chocolate treat, Wellington Regional Economic Development Agency (WREDA) has launched the seventh edition of the Wondrous Wellington Advent Calendar, counting down the days till Santa arrives with a 360-degree view of the city.
With thousands of influencers offering millions of followers on social media, why would brands even bother working with magazines or magazine editors anymore? As Erin McKenzie discovers, magazine brands also tap into the cult of personality, but manage to do it with an air of distinction, a higher level of integrity and a greater understanding of their audience.
As celebrations kick off for the silly season, the New Zealand Direct Marketing Awards have added reason to toast with the announcement of its finalists for next year’s event.
Air New Zealand has kicked off its Christmas celebrations this year by commissioning a rendition of hit festive song ‘Winter Wonderland’ a little better suited to the Southern Hemisphere.
In an effort to reach more markets and offer more services, two Auckland-based digital agencies are coming together.
After taking its search international, JWT has appointed London-based Justin Barnes as its executive creative director.
Jean-Claude Van Damme may have the thighs, but it’s New Zealand’s own Louise Marriott that has the driving nous in Volvo Trucks’ latest live test
