As with many of the ailments that plague our governments, corruption is one of those things that’s hard for people to quantify. We know it’s bad, but how can we illustrate its true cost to the people? To tackle this problem, FCB Brazil has created an easy-to-use calculator that shows users the price of corruption on policy and progress.
While conserving power and lowering bills is a message often pushed by power companies, Genesis Energy is pushing a different idea, via JustOne, after teaming up with Fly Buys to reward customers’ power consumption.
There’s more to marketing than what meets the eye. And for this year’s edition, the judges want to hear about the things we do not often see; the things that lie beneath – and inform – the execution.
The New York Times has given its ‘Truth is Hard’ campaign a younger perspective by offering up some truths about kids.
There may be less daylight during winter, but that doesn’t mean brands can’t stand out anymore, according to a ‘Shine Brighter with Adshel’ campaign. And to celebrate, it’s running a competition asking marketers for their best memes.
Did you walk into the office this morning wishing you were anywhere but there? DairyNZ can transport you to a Waikato farm through a live broadcast of its paddocks and streams designed to clean up the image of farmers being polluters of New Zealand’s waterways.
The commercial spirit was strong this Mother’s Day, with New World, Countdown, Air New Zealand and a few others giving a nod to the matriarchs of the nation.
To coincide with the cinematic release of Alien: Covenant, 20th Century Fox is bringing New Zealand’s first paid Snapchat lens to life by transforming users into the film’s Xenomorph villain.
The trio has kept a relatively low profile so far, but the industry will certainly take an interest in seeing what they produce for their first two projects together.
Sir John Kirwan has teamed up with Auckland Tourism, Events and Economic Development (ATEED) to show incoming British and Irish Lions fans what the region has to offer.
The Goat Farm’s Vaughn Davis takes a look at ‘the age of the dolphin’ to explain why brands moving away from international ad agencies is a positive marketing trend.
Movistar and Y&R Mexico take viewers on an unexpected journey to share an important online safety message.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Radio New Zealand’s radio survey may be a week later than the commercial stations’ results, but that doesn’t mean it’s not a competitor for radio glory. RNZ National is number two for weekly audience and takes out the news radio crown once again.
Auckland Transport and Work Communications are launching a new campaign encouraging drivers to simmer down and take care at traffic lights.
To launch its latest product, L’Oreal teamed up with Pandora, FCB and Universal Music to create a colourful experience for millennial audiences.
America’s Kaplan University puts its graduates to the test to show how they fare in the real world.
Ipsos takes a look at market research to see where the value lies for research buyers.
Following the resignation of Jeff Latch earlier this year, TVNZ has appointed Cate Slater as its new director of content, with Andrew Shaw announced as her deputy.
In a joint statement released this morning, ASB and Saatchi & Saatchi have confirmed that they will be ending their partnership as part of a review of the bank’s agency operating model.
Industry happenings at Maori Television, Resn, Amplifi New Zealand, Carat New Zealand, Sky TV, Chemistry Interaction, Mango, The Pond, Accenture and Onfire Design.
With outdoor ad revenue booming, the timing couldn’t be better to get into the industry. But Lumo founder Phil Clemas is looking for more than a quick buck and short-term gains. He’s looking to build something with staying power.
Would you get picked? Pedigree’s latest ad shows the quest for companionship goes both ways.
Irish agency Rothco has used some cinematic magic in a new fully reversible campaign for Orchard Thieves Cider.
Adidas Rugby wants to know what’s next, so it’s posed the question with a star-studded energetic campaign via Augusto.
We’ve seen emojis used in the place of words, with the poor peach and eggplant becoming symbolic of more than just fruit and vegetables. And now, Smirnoff is challenging its fans to use emojis as cocktail ingredients in a new campaign, via Special Group, called ‘Emojitail’.
From mascarpone cheese to panko fried chicken, BurgerFuel has rarely shied from fusing unlikely ingredients into its specialty burgers, with its new mac and cheese creation proving no exception. And in its latest campaign, BurgerFuel reference Pablo Escobar to pay homage to its highly addictive substance.
Kmart, Whitcoulls, IKEA, Starbucks, Asos, Lululemon; all popular stores we know and love. But what is the origin of the name of some of our favourite brands?
Former FCB Media head of client services Simon Teagle has entered the OOH industry as the general manager of Go Media.
