Opinion
Well spin my fidget, my Pokemon’s gone
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What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?

News
Cannes Lions 2017: highlights from day one
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Day one of Cannes generally sets the scene for the rest of week, with the finalists across six categories all holding their lucky charms close as they wait to see if they convert their shortlists into silverware. Here’s a rundown of which local agencies are in the running for glory.

News
A loaded question: A behind-the-scenes look at the ambitious What Next?
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A basketball court doesn’t seem like the typical location to ponder what New Zealand will look like in 20-years time, but when Ruckus and TVNZ came together to find that out, it served to be the perfect base for the scale of the production. Over the last four nights, What Next? has been posing challenging questions to New Zealanders. We chat to executive producer Arwen O’Connor and director Mitchell Hawkes about bringing the ambitious task to life.

News
Nike delves into zines to celebrate the Cortez, flaunts social media stars in street style photography
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Since its debut during the 1972 Olympics, the Nike Cortez has come a long way from gracing the feet of long distance runners to the outfits of high fashion models like Bella Hadid. Now, to celebrate the shoe’s 45th anniversary, Nike NZ is dabbling in the business of zines with the launch of The Rise, a photographic exploration into self-expression and female empowerment.

News
Flying Fish brings out the Haka to lure British audiences
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From a boppy spot about Kiwi cliches to a somewhat awkward tour around Auckland’s best ‘training grounds’, there’s been no shortage of ads promoting the much anticipated Lions Tour. Many of the ads have focused on highlighting New Zealand’s scenery and culture, and Flying Fish has continued the tradition with a spot for Sky Sports UK.

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