Panasonic is showing off its new OLED TV in a spectacle of colours in a campaign, by agency Lemonade and film company Merlin, featuring brand ambassador and All Black Beauden Barrett.
Called ‘True Black Shows True Colour’, the spot shows Barrett going up against a team of his clones. As he does, each of them bursts into a cloud of glowing colours to contrast against the black uniform and dark setting.
Lemonade creative director Jon Raduch says the key feature of the new OLED Technology is to create ‘true black’ and in contrast, the TV creates brilliant colours.
“The idea of true black showing true colour linked nicely to Panasonic NZ’s brand ambassador Beauden Barrett – a true All Black showing his true colours on the field by overcoming a squad of ‘fake’ Beaudens, and in the process, creating a visually stunning display of colours and blacks true to the OLED Technology.”
Panasonic New Zealand marketing manager Lynda Bodger adds Barrett was a natural fit to be the face of the OLED premium TV as its launch date coincides with the Lions tour.
Client – Panasonic
Marketing manager – Lynda-Anne Bodger
AV product manager – Piers Gordon
Agency – Lemonade
Creative director – Jon Raduch
Copywriter – Christopher Howden
Art director – Chris Boyd
Account director – Andrea Fowler
Film company – Merlin
Director – Matt Holmes
Producer – Ivan Barge
Cinematography – Andrew Stroud
Offline editor – Nathan Pickles
Music/sound design – James Hayday
Post production – Digital Post
Post production producer – Lucy Bowey
VFX artists – Matt Westbrooke, Tom Devereaux, Suraj Nayak, Ben Watts
Sound mix – Bruce Langley
Colourist – Gerard Ward