News
Karma Cola partners with The Roxy Cinema to tickle moviegoers’ tastebuds
Karma Cola and Wellington’s Roxy Cinema have come together to create a Hollywood romance and Americana-inspired beverage called Roxy Cherry Cola.
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Opinion
A Rockit a day? Why it pays to brand fresh produce
Compac’s Perry Sansom reckons that it won’t be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
Partner articles
Stop drinking the programmatic Kool-Aid
As an industry, focusing on commoditised technology as a competitive advantage is the fastest way to the bottom. What we’ve collectively established is that automated trading desks create low costs for low-value impressions, and that without human intervention these platforms can become a marketing minefield. Well done. Programmatic buying is only as strong as the people manning the controls and at the moment we’re on collective cruise control as marketers drive agency costs down for a specialism that takes hours to deliver. This, in turn, has led to issues with agency transparency.
Features
Unreasonable Growth: the (ir)rationale behind DDB’s positioning
At a time when the very definition of what constitutes an ad agency is being obscured by the ones and zeros of digital, DDB has taken a stand with a bold new positioning that outlines what good looks like in 2017.
News
Sky hosts an actual marathon for Game of Thrones
Sky put the running back in a marathon in a launch campaign for Game of Thrones season seven.
News
The Compendium: 11 August
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Public Trust urges New Zealanders to get real about death and prepare for the future
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
News
Pak’nSave uses Snapchat to transform New Zealanders into Stickman
Pak’nSave has celebrated its birthday by bringing out Stickman’s super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a SnapChat lens.
News
Mi9 and Viacom pen local partnership, set sights on younger Kiwis with launch of more local shows
This week, Mi9 announced that it would take on the sales representation for Viacom-owned digital platforms, including MTV, Nickelodeon, Comedy Central and Nick Jr. And with this comes the promise of more local content.
News
Wendy’s sends bacon lovers to rehab
Wendy’s and Augusto are getting real about bacon addiction in a new camping to promote the new range of Baconator burgers.
News
FlexiGroup launches Oxipay campaign
FlexiGroup is targeting millennials with its new Oxipay product that fulfils their desire to manage their money without racking up long-term debt.
News
Giggle Entertainment’s mission to monetise waiting times
Through his Giggle Entertainment network of 1,200 screens across the country, Del Shaw hopes to entertain customers sitting in waiting rooms. And as it turns out, generating a few laughs also has some business potential.
Partner articles
Big ideas start small
The greatest marvels of architecture didn’t simply appear one day; they were built one brick at a time. As it turns out, ideas in advertising and design are no different.
Movings & Shakings
Movings and Shakings: 9 August
Industry happenings at Yellow, Richards Partners, Yahoo, Kargo, Lightbox, Uno Loco and Mazda.
News
Best Design Awards 2017: Take a scroll through this year’s finalists
Finalists have been announced for this year’s Best Design Awards. As always, they’re a pretty talented bunch.
News
Kapa haka, music and the ocean: Shortland Street gives youth a reason to vote
Shortland Street stars have come out to encourage the country’s youth to hit the polls on election days by opening up about what matters to them in a campaign by TVNZ Blacksand and the Electoral Commission.
Opinion
Sam Aldred: five and half changes Sky should make
With Sky facing an onslaught of criticism from all directions, Receptive.tv’s Sam Aldred offers his advice on a few changes that could help the brand.
News
The pitch after the pitch: Clemenger Group wins first major Auckland Transport project
StopPress understands that 99 will serve as lead agency on the project, supported by Colenso BBDO and OMD.
News
Blind artist puts the ‘art’ in Arteon
Volkswagen has turned a car into art with a blind photographer.
News
Damon Stapleton faces a fiery interview
DDB chief creative officer Damon Stapleton recently faced one of the tougher interviews of his career while in Cannes.
News
Music down, respect up
A Danish brewing company, Tuborg, is tackling excessive drinking by turning the music down.
News
Mercury casually cycles into phase two of its e-bike campaign
A year on from unveiling its refreshed brand, Mercury has released a campaign via FCB that celebrates the success of its e-bike push and continues to demonstrate its ‘Energy Made Wonderful’ messaging.
Movings & Shakings
Emma Bolser set to return to the tools as managing partner of media at Contagion
Emma Bolser has quickly found a new abode in the industry, becoming a partner at Contagion and taking over the reins of the media department.
News
Magazine Media Awards 2017: Bauer leads finalists, Tangible Media and Fairfax follow
The Magazine Publishers Associations has announced the 123 finalists across 16 publishers vying for glory at this year’s Magazine Media Awards.
News
Steven Adams and Sports Inc. team up for charity golf event
NBA star Steven Adams is set to take to the green next month for a celebrity-filled charity golf tournament by Local sports television, media and events company Sports Inc. for Sports Pathways Trust.
Partner articles
Grooving On: TRB on radio’s enduring power
Radio might be one of the oldest media channels around, but with over three million New Zealanders still tuning into the airwaves on a weekly basis, it continues to have a strong hold on the attention of today’s listeners. We chat to TRB general manager Peter Richardson about why radio is still grooving despite all the changes in media.
News
‘Let’s do this’ and other examples of changed slogans
Labour today announced that it would be jettisoning its previous slogan, ‘A fresh approach, for the more action-oriented, Nike-esque ‘Let’s do this’ to accompany new leader Jacinda Ardern as she heads into the final seven weeks of the campaign trail. We look at a few other examples of slogans that were dumped and replaced by others.
Movings & Shakings
Colenso BBDO lures Beth O’Brien and Thomas Darlow with creative group head roles
Colenso BBDO has appointed Beth O’Brien and Thomas Darlow as creative group heads at the agency.
News
Haier and The Block NZ lend a helping hand
To mark its partnership with The Block NZ, Haier has taken to the tools with former contestants to help Kiwis in need for a campaign via PR agency Sherson Willis.