News
ASB swears in True as its lead brand agency
After weeks of speculation, ASB general manager of marketing Shane Evans has confirmed that he has penned a partnership with True.
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Opinion
Show me the money
TRA’s Connon Bray takes a look at the customer experience lessons that can be learned from rom-com movies.
News
First TVNZ Leaders Debate trumps 2014 viewership figures
With Bill English and Jacinda Ardern squaring up for the first time last night, more than a million New Zealanders flocked to TVNZ to watch the two leaders talk it out.
News
Insight Creative lands major international award for Mercury annual report
It might not be the sexiest part of the industry, but producing an effective annual report remains a tricky creative challenge. It is, after all, a case of turning financial figures and corporate commentary into something that people want to read. And if the recent International ARC Awards are anything to go by, then this is a challenge that few are quite as adept at addressing as Insight Creative.
News
Sit, smile, selfie: Pedigree captures canine attention with SelfieStix
The endeavor to get the ultimate selfie has taken people to some dangerous places. However, few instances have proved as difficult as taking a selfie with a dog. Our furry friends love to wriggle and squirm away from the camera but now, Pedigree and Colenso BBDO have found a solution with SelfieStix.
News
The unforgettable catalogue
Ikea’s 2018 catalogue has been released but you don’t have to read it—just ask the human catalogue.
News
The Compendium: 1 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Flying Fish takes out BOTAB
The music talent of Adland took to the stage at the Kings Arms last night to display their musical prowess, shady dance moves and inflated egos in Battle of the Ad Bands (BOTAB).
News
TVNZ’s FY2017 results: Kevin Kenrick explains the onerous output deal
TVNZ has released its FY2017 annual results, with a $19.5 million loss in EBITDAF on the previous year due to an onerous contract provision with Disney and marginal year on year declines in advertising revenue. We talk to chief executive Kevin Kenrick about outdated output deals and how TVNZ is placing bets on the future.
Opinion
What motivates an ad wanker to become political?
Self-confessed ad wanker Clint Ulyatt will be standing in the Mount Roskill electorate for TOP. He takes a few minutes to explain what’s motivated him to shed his usual apathy and get involved.
Movings & Shakings
Executive shuffle as NZME sharpens focus on digital
NZME has announced the launch of a new digital business unit as the company looks to grow its online audiences and revenue. And this strategic move has resulted in a number of executive changes in the business.
News
Dentsu Aegis empire expands with acquisition of Little Giant
Dentsu Aegis Network has announced the acquisition of digital shop Little Giant, which will become linked with digital marketing agency Isobar.
Partner articles
The consumer’s long road to buying a car
A car isn’t something Kiwis just buy on a whim. It’s a process that involves an almost investigative road of inquiry, along which brands have countless opportunities to influence the final decision.
News
Spark aims for the feels as it gives a nod to single mums for Father’s Day
Spark is giving Kiwi heartstrings a significant tug with its unconventional Father’s Day spot via Colenso BBDO.
News
They see me rollin’: KFC takes its ‘Finger Lickin’ Good’ platform to the streets
KFC and Ogilvy & Mather have taken a late night joyride with a group of young at heart octogenarians to build on the ‘Finger Lickin’ Good’ platform.
News
Zavy tracks the social pulse of political parties
Zavy, a company created by insights agency TRA, is tracking how Kiwis are reacting and responding to political parties via an interactive tracking tool that shows public sentiment lift and drop in response to events taking place.
Features
The tethered mind: Garth Badger on the intersection of tech and creativity
Thievery founder Garth Badger is wedged within the uneasy tension that exists between creativity and tech. And he wouldn’t have it any other way.
News
Netflix and spliff?
Baka Bile, Eve’s Bush and Camp Firewood are just some of the marijuana brands at the centre of a new Netflix campaign. The Streaming juggernaut has partnered with marijuana dispensary Alternative Herbal Health Services (AHHS) to distribute 12 strains of marijuana based on ten of its shows.
Movings & Shakings
Nick Harvey takes the reins at Strategy Christchurch
Agency veteran Nick Harvey is leaving Colenso BBDO to take on the role of managing partner at Strategy Creative Christchurch.
News
Pete and Manu invite the nation to dinner for My Kitchen Rules season three launch
My Kitchen Rules celebrity chefs Pete Evans and Manu Feildel sit at the head of a table that stretches across New Zealand in a new promo for season three of the show.
News
IABNZ’s Internet Advertising Report: new methodology, desktop leads the way and mobile remains small
Interactive advertising revenue reached $431.1 million over the first half of 2017 according to the IABNZ’s revamped internet advertising report. It shows desktop leading the way while mobile is slow and steady.
News
Paperboy takes its urban adventure to Wellington and Christchurch
Having already hit its stride in Auckland, Bauer Media’s Paperboy is set to test the waters in Wellington and Christchurch with two special, month-long issues.
News
Dog Zen and Young+Shand unleash a canine on Snapchat
In a digital age, even the furriest among us are expected to have some level of digital nous. And animal behaviouralist Mark Vette has now taken it upon himself to train his canine companion Reggie in the art of Snapchat.
News
Local retailers crowned at Australasian Catalogue Association Awards
Stihl, Kathmandu, Flooring Xtra and Noel Leeming were among the Kiwi retailers recognised for their “impeccable” catalogues and letterbox marketing campaigns at the Australasian Catalogue Association Awards on Friday.
News
The humans of BNZ: Colenso BBDO showcases the faces that make the bank
BNZ has launched its first major brand campaign in some time.
Opinion
Customers like a little friction in their lives
Building friction into a customer journey might not seem logical at first, but TRA’s Colleen Ryan finds that this might help to create more empathetic experiences.
News
‘I have the deepest sympathy for John Fellet’: Mark Ritson on why the Sky isn’t falling
In 2006, Sky TV posted total revenue of $549 million and boasted 667,270 customers. Its recent financial results showed it brought in $893 million and had 825,000 customers. So why does everyone think it’s dying?