Agency veteran Nick Harvey has left Auckland to take on the role of managing partner at Strategy Creative Christchurch.
Geoff Cranko, who currently heads the studio, will stay on as the Strategy group managing partner and oversee the growth of the company throughout the world, moving between the Christchurch, Wellington, Auckland, Sydney and Tokyo studios.
“For me, it’s a chance to let go of the baby I’ve grown over the past 20 years and handover the day-to-day running of the Strategy studios to the next generation,” Cranko says. “It’s time for me to take a more holistic view and grow the Strategy brand globally.”
This news comes off the back of Strategy Auckland’s appointment of Melanie Spencer at Strategy earlier this month.
Cranko describes the appointment of Harvey as another major coup for the agency.
“Harvey is a talented marketer who understands the perfect balance needed between insightful business strategy and creative ideas. He’ll be an excellent fit here.”
Harvey leaves his Auckland-based role as group business director of experiential at Colenso BBDO to join the Strategy network. Harvey was with Colenso for around two and half years, joining the agency from across the ditch where he worked at BBDO agencies for nine years.
A native Cantabrian, the new role serves as something of a homecoming for him.
“There’s so much to get out of Christchurch both for me in a personal and professional capacity, as well as for my family,” he says. “I’m so excited that my children will get the same Cantab upbringing I got. The move is also an opportunity to bring the things I’ve learnt around the world back to Christchurch at such an important time for the city.”
Harvey left Christchurch for travel and university in 1998 and has since lived in the UK, Dunedin, Melbourne, and Auckland, working across clients such as Mercedes-Benz, Samsung, Lacoste, DB, New Balance, Cadbury, Under Armour, Virgin Australia, Schweppes, Renault, Mars, Burger King, Fonterra, 42 Below, and Mazda.
Commenting on his new role, Harvey says he’s ready to roll up his sleeves get stuck into the work.
“Strategy is a name that carries a lot of mana in the advertising and design world. I’ve always admired the work that comes out of the group and the Christchurch studio has some of the most talented people I’ve met. I’m pleased to be joining such a great bunch.”
Harvey started his role this week.
Meanwhile, Colenso has already announced a replacement for Harvey in Natalie Downes, who has been promoted to the position of group business director of experiential.
Downes most recently worked as a senior business director and has been with Colenso since April 2015.