Marketers have called loudly for a trustworthy form of measurement in outward advertising, and APN Outdoor has answered this request with a new system, called Calibre. We talk to APN Outdoor general manager Mike Watkins about why this is what marketers have been waiting for.
Wellington International Airport and Wrestler are taking travellers on a virtual trip around the world to celebrate the first anniversary of Singapore Airline’s service to the capital.
British singer and actress Rita Ora and Absolut are calling out inspiration for a new song.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Svedka Vodka, a Swedish vodka brand, is haunting its unsuspecting fans for Halloween.
Last night, Auckland’s Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here’s the low down of who won what.
With Kiwis now spending around half of their media consumption time online, Mosh shares its advice for local businesses on Facebook.
There’s a lot to be celebrated as the MPA’s Magazine 360 September top 10 publications for every platform show magazine audiences are far greater than readership alone.
On afternoon before TVNZ’s new season launch, the broadcaster’s chief executive sat down with StopPress for a chat about the business.
It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
Whittaker’s has grown from humble beginnings to a world-class chocolate company. Partnering with the domestic goddess Nigella Lawson, it’s encouraged consumers to join the switch to New Zealand’s finest chocolate.
Paint manufacturer Dulux has appointed Assignment Group to work on its creative account in the local market on a specific project.
Are demographics dead? Which trends matter? How do we connect in a fragmented world? And where has the attention gone? Five media and marketing bigiwigs will strive to answer these and other pressing questions as they assemble for the AUT Media Lab on 26 October. (This post is brought to you by the Commercial Communications Council).
Mike Pero Real Estate showcases New Zealand with chief executive’s motorcycle trip for its latest TVC by Plato Creative.
Fairfax Media launches a digital energy business to help reduce customers’ electricity costs.
Insight Creative chief executive Steven Giannoulis has no qualms about participating in pitches. All he asks is that clients stick to a few simple guidelines.
It’s become the watercooler show of the moment, sparking conversations around the country. We chat to MediaWorks ECD Ant Farac about what he’s done over the last few months to help squeeze the show into the public consciousness.
Pairs of friends try Laphroaig Whiskey with very different responses.
The ‘In Real Life’ social experiment takes a look at what happens when online bullying is taken offline and the result is an uncomfortable but powerful campaign.
A round of applause for ASB, Hallenstein Brothers and Les Mills Fight Night.
Ethics may not be something traditionally associated with the soda industry, but for Karma Cola, creating good looking, great tasting, do-gooding drinks is at the heart of what they do and so far, that devotion to purpose is paying off.
Ipsos’ Leo Cremonezl and Jonathan Dodd talk transforming your customer data into real financial and business benefits.
Vodafone has brought together Sky, free-to-air TV and app-based entertainment services such as Netflix in the country’s first cloud-based TV platform. Consumer director Matt Williams talks about giving audiences what they want, when they want it and moving TV into the future.
With a live feed coming from a historic house known for spooky sightings, M&M’s is stuffing your candy full of ghosts for Halloween in a campaign via Colenso BBDO.
WiTH Collective and ASB are using Kiri, the ‘True Rewarden’, to help Kiwis rediscover the True Rewards programme.
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.
Summer may be here but Hallenstein Brothers has chosen to soak up the sun in Africa alongside the wildlife in the lastest of its ads featuring suited-up models where no suit has gone before.
The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year. This year’s international judge Chris Baker answers the big questions swirling around the Effies.
Former Bauer commercial director Paul Gardiner sits down for a final chat with StopPress before his move across the Tasman.