
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.
Tip Top Ice Cream and Colenso BBDO have launched a new creative platform called ‘Good to Share’, that takes a look at how ice cream is an essential part of the Kiwi summer.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With technology at the forefront, the launch took live to a new level.
NZME has entered the recruitment market with a new digital platform, YUDU, that connects industries with both active and passive candidates.
New World’s immersive in-store Easter experience broke new ground for the brand, leveraging emerging tech and capturing the hearts and minds of young would-be Easter egg hunters.
Ensuring frontline staff fully engage customers with your product is never an easy task. As New Zealand’s most popular loyalty programme (with over 2.5 million members) but without a physical presence, that disconnect was proving disastrous for Fly Buys. So how do you motivate the wildly diverse frontline staff of Fly Buys’ partners?
The editor of Paperboy shares a few of his favourite Auckland spots – and some of his hopes and dreams.
Spotify has revolutionised the access consumers have to music through its technology, but behind the machine, there’s humans like Spotify Australia and New Zealand senior music editor Alicia Sbrugnera helping craft playlists to people’s different wants and needs. We went behind the interface and spoke to her about how this algorithm and playlist curation business really works.
2degrees developed a bespoke app that enabled users to hunt down bundles of data and capture them in real time by combining the GPS capability of smartphones with the emerging technology of augmented reality.
Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients’ stories. Every once in a while, they do however use those skills to do a little self-promotion. And that’s exactly what FCB did recently to celebrate its massive haul at the Effies.
The Holden brand has for generations been dominated by the Commodore to the extent that it’s become difficult to separate the two. However, the company’s general manager Kristian Aquilina is on a mission to change that.
Customer experience agency Track and analytics agency Annalect have announced a partnership to deliver new services they say will change the nature of the experiences Kiwi marketers can provide customers.
Take a bow Speight’s, BP and Australia’s Monash Children’s Hospital.
In a campaign that at first appears to be a Halloween thriller, Oxfam takes a look at the scary realities of tax avoidance.
A round-up of the scariest and funniest ads from New Zealand and around the world for Halloween.
As #shreddingforsummer posts pop up all over social feeds, Speight’s has released a humorous spot showing the fitness struggles of a regular Kiwi bloke.
Industry happenings at Newstalk ZB, ATEED, Vector, ESPN and APN Outdoor.
With a recognised ‘Jekyll and Hyde’ brand problem, VTNZ had to pull off the impossible. It flipped the script on its negative public image while turning an acknowledged grudge purchase into something resembling a pleasure.
To reveal its three Christmas flavours, the coffee brand created a street-art style mural.
Persuading half a million Kiwis to go online and opt-in sounds like Mission Impossible, especially when the track record’s not that good and the benefits are marginal. But that’s what Spark managed to do.
Ogilvy Media is the latest agency to win work for the Auckland Council Group (Auckland Transport, ATEED and Auckland Council), after being appointed to a panel of creative providers earlier this year.
Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative distribution model, the mag has quickly entrenched its edgy aesthetic into the Auckland landscape. And editor Jeremy Hansen reckons there’s more to come.
It’s natural for the advertisers to want to become better at measuring the effectiveness of what they do. But as they dance with the numbers, are they getting seduced by what those numbers can actually achieve. PHD strategy director Simon Bird considers what the love affair with numbers means for an industry desperate for validation.
This week, NZME entered the popular true-crime podcast genre with Chasing Ghosts, an investigation into the cold case disappearance of Amber-Lee Cruickshank in 1992. We talk to senior crime reporter and lead journalists on the project Anna Leask about how she brought the 25-year-old story to life.
RNZ is venturing back in time with an online project, by Great Southern TV and New Zealand On Air, offering historical accounts of the New Zealand Wars.
For award-winning designer Angus Muir, success is measured in giving people something to enjoy. It just so happens that what he gives people is often big, colourful and interactive.
Bravo general manager Maria Mahony has left her leadership role at the channel co-owned and operated by MediaWorks and NBC Universal.
A third of marketers don’t believe their organisations know how to get value from data, according to the Mood of Marketing survey conducted by Qrious with 74 New Zealand marketing professionals. We look at the survey and question whether the rush for data is leading to the industry losing sight of what good marketing has always been built on.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.