There’s been plenty of discussion from media pundits about Jeremy Wells and Hilary Barry getting the nod as new co-hosts of Seven Sharp. But what do the people who pay the bills think? Do new hosts have a big impact on ratings? Or is it more about engrained behaviour? StopPress checks in with some media industry players to see what impact the new team could – or could not – have.
English brand Specsavers has rolled out a new batch of videos for its evolving ‘Should have gone to Specsavers’ campaign.
Industry happenings at Yellow, Hype & Dexter, Goodoil and Because.
TBWA\New Zealand is responding to the changing needs of clients and brands with the launch of a production arm called Bolt, led by production veteran Jodie Hari.
Did Pak’nSave/ Foodstuffs really have a sale if Stickman didn’t grace our screens? The animated character, voiced by comedian Paul Ego, demonstrates the retailer’s no-frills approach both through his look and matter of fact, yet humorous tone. And his videos inject some fun into the potentially mundane task of grocery shopping. We asked him some deep questions about his life.
Spark and Colenso BBDO launch new campaign #thankstoyou where Kiwis can share their stories of positive impact to those in the LGBTQI+ (Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and Intersex) community.
The final note in the ASB Your Dream Gig experience has been announced with Universal Music Group New Zealand (UMG) and ASB looking for a social media expert to join Kiwi band The Naked and Famous in Los Angeles.
Fairfax Media New Zealand has rebranded to Stuff, with the change announced in August last year but only coming into effect today.
Hunch managing partner Michael Goldthorpe enters the world of robots to see how fast they are evolving while people remain the same.
Kiwibank started 2017 by pushing the boundaries of advertising. Wanting to spark a conversation about money and New Zealanders’ behaviour with their finances, the bank, with Ruckus and TVNZ, created a whole TV series called Mind Over Money. General manager of marketing communications Regan Savage explains the move away from the TVC.
In light of the chopping and changing of personnel in the media arena, what do the ratings say about the year that has been and the year ahead for TVNZ and Mediaworks?
DDB and pharmaceutical company Pfizer New Zealand have created an app to help advanced stage renal cancer patients manage their treatment.
In 2016 Countdown embarked on a redesign of its home brand products and along for the ride has been Brandhub, which has been responsible for the supermarket’s Fresh offering. StopPress talks to Karla Douglas, Brandhub’s managing director and account director, about the process of establishing a new look, and how Australian and New Zealand customers differ.
Friday night show 7 Days is back on deck this week, and familiar comedy bastions Jeremy Corbett, Paul Ego and Dai Henwood have gone head to head to build up its return.
HRV Solar presents a campaign about the powerful capabilities of the sun as a natural resource for energy. The HRV Solar launch will be released in Auckland and additionally roll out across New Zealand this year.
Above Average, an online comedy distributor, has gone back in time to learn that branded content started in 1501.
Volvo’s haunting version of The Sound of Music’s ‘My Favourite Things’ shares a lesson about being owned by your possessions.
Rather than wrapping controversies in a PR blanket, Air New Zealand has taken a more transparent approach, openly admitting its struggles with the gender pay gap, sustainability targets and a range of other issues in a Sustainability Report for 2017. It’s easy to talk about the things that are going well, but it takes a brave business to admit when things go wrong. We talk to head of communications Marie Hosking about the importance of transparency.
Sinead Boucher’s career on the Fairfax digital team started in what she describes as a “broom cupboard” at a time when the site was seen as a nice-to-have tag-on to the print business. Now, as she sits in the chief executive chair at Stuff, she reflects on how much things have changed.
Auckland-based Inhouse was brought on board to revitalise the Steinlager brand as they launched a new offering – Tokyo Dry. Simple, right? Not quite.
After a pitch late last year, OMD has won the Menarini media account with work commencing this month.
The Warehouse Group is on the search for a single media partner to work across all of its brands.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
New Zealand Story targets overseas businesses to prop up and take notice of New Zealand’s sweet pockets of innovation and entrepreneurship.
Over the weekend Vector and the Auckland Council turned the Auckland Harbour Bridge into a gigantic, light-up billboard to remind people of the power of the sun and the potential of renewable energy.
We asked industry insiders for their thoughts on the year that was, and what’s yet to come.
It was late last year news broke that Fairfax had sold the Cuisine magazine masthead to editor Kelli Brett and advertising manager Vanessa Stranan. Now, as the pair find their feet in the new year, we speak to Brett about the decision to buy the magazine and what the pair have planned for it. Plus, we look at how food magazines are faring in the digital world.
Toyota’s latest campaign bandies its campaign slogan around of ‘New Zealand’s favourite car brand for 30 years’, so what does it mean, ‘favourite car brand’, and on what basis can it make the claim?
NZME has announced a change in structure to the Agency team and opens a Melbourne office.
