
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Clemenger Group New Zealand has announced 99 managing director Paul Manning will be departing the agency for a new venture.
Ordinary, kinky, chunky, sassy and stubby; Huckleberry celebrates the beauty of organics by embracing misshapen carrots in its latest TVC as a part of a new EcoStore Xventure television show sponsorship.
The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.
Stuff has announced a plan to close or sell some of its community and rural newspapers, with 28 mastheads set to be affected.
Mainland is hoping to prove its brand proposition that ‘Good things take time’ in a puzzling new campaign, via Colenso BBDO.
Out-of-home revenue grew 18 percent for 2017 and static remains strong, according to the latest report from the Outdoor Media Association of New Zealand (OMANZ).
A round of applause for Fire and Emergency New Zealand, Lotto New Zealand and ASB Bank.
Team Canada follows the journey of Canadian skeleton racer Jane Channell who shares what it means to ‘be Olympic’.
A young brother and sister explore Hong Kong to create their Chinese New Year costume.
Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls “mainstream” communities in New Zealand.
Pinning down progression can be difficult and vague to measure; for some, it’s taking their first mouthful while for others, it’s an excursion to the moon. ASB and True have explored the idea in a new campaign that relaunches the ‘One Step Ahead’ platform.
Vice is continuing its exploration of New Zealand’s untold stories with the release of a new Zealandia episode that takes a look at how the addictive and dangerous drug, ‘synnies’ is affecting the lives of West Aucklanders. We talk to producer Ursula Williams about the decision to tackle the issue with personal stories.
Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for sponsors for this year’s festivities, she trumpets the growing popularity, the commercial opportunity and the cultural relevance of a bit of humour.
Two armoured truck driver friends are the stars of Lotto New Zealand’s latest ad.
Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we’re seeing another season of Married at First Sight New Zealand, and the consistency in what they do.
New York Lottery wants to know what you would do if you won its Cash4Life game in a magical ad about a man’s dream.
Samsung’s new ‘Human Nature’ campaign pulls on the motivation strings, sharing the philosophy that ‘we are born to do what can’t be done’.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
While ‘someone took your nose’ is typically associated with humour, in the case of Fire and Emergency New Zealand’s new campaign, via FCB, a missing nose puts you at risk while you sleep.
Amazon’s Alexa has teamed up with Sky TV, enabling viewers to verbally activate the digitised helper to inform users whats on and help them find content to watch.
Industry happenings at MediaCom, The Warehouse Group, Mediaworks and Proof.
Increasingly, experiences that’ll win customers’ favour will be the ones where businesses can reduce their mental load. Kate De Marco, senior CRM Planner at TRACK, takes a look at what brands can do to earn attention in consumers’ busy lives.
Outdoor advertising company APN Outdoor New Zealand has unveiled plans to transform three high-profile Auckland billboards.
Following the launch of Ecostore’s first brand campaign last year, we sit down with director of marketing Jemma Whiten to discuss its latest campaign strategies, how it’s tracking in local and offshore markets and how its unique proposition has it positioned in the face of new competition.
Mt Smart Stadium is in the market for a new naming rights partner, with Auckland Stadiums, a business unit of Regional Facilities Auckland, inviting expressions of interest from companies with an interest in the sponsorship opportunity.
Telesoftas encourages businesses to lead the way in innovation, and mental health, in its Stepforward campaign.
Toyota Netherlands features Dutch Winter Olympian, Ireen Wust, a long track all-round speed skater, to inspire in its latest campaign.
Take a bow Super Rugby, the New Zealand Olympic Committee and Kiwibank.
2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.