Colleen Ryan takes on diversity in marketing and communications and effective communication with women as employees, as customers and as shareholders.
Colleen Ryan takes on diversity in marketing and communications and effective communication with women as employees, as customers and as shareholders.
Air New Zealand is currently experiencing turbulence after its controversial new the ‘world’s coolest safety video’ launched last week. However, despite the hiss and roar coming from some quarters, it’s social media tool, Zavy, shows that it’s been a positive outing for Air New Zealand’s Antarctica campaign.
Scentre Group’s latest autumn campaign, ‘Whatever Your Priority, You’re Ours’, pulls at the heartstrings as mothers are brought front and centre in celebration of the newest season and Mother’s Day.
A round of applause for Beef + Lamb NZ, Steinlager Pure and Trustpower.
Managing partner at Hunch, Michael Goldthorpe looks at the investments taken into awards – from financial to passion – to see if it’s worth getting involved.
Managing director of FCB’s media division, Rufus Chuter, has resigned from FCB and will leave in May.
Beef + Lamb NZ loosen the apron strings, step out of the meatworks, and cast the lens on iconic ‘iron maidens’ – Kiwi athletes Sarah Walker, Lisa Carrington, Eliza McCartney, and Sophie Pascoe – in its latest campaign.
Trustpower have devised a musical number for its latest campaign featuring four New Zealand musicians
Steinlager Pure has launched its latest ‘Keep it Pure’ campaign featuring Los Angeles-based Kiwi DJ and television producer Zane Lowe.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night the Great Room at Cordis in Auckland housed the cream of the direct marketing crop – in an evening of fierce competition, stiff hand-shakes and dubious dance moves.
It’s unlikely any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic turn of events, two New Zealand entrepreneurs have launched an ingenious product: Trump ice-head trays. Encouraging consumers to “Cool down while the planet warms up,” the ice trays are moulded in the shape of a golf-ball size, 360° replica of US President Donald Trump’s head, with all profits going to the Environmental Justice Foundation.
Mercury and FCB have released another round of the ‘Energy Made Wonderful’ campaign but they haven’t just made a TVC, they’ve turned a classic car into a modern machine.
Industry happenings at APN Outdoor Group, Isentia, Goodoil, Fish&Clips and EightyOne.
Special Group has launched its latest round of Smirnoff billboards as part of the ‘Pure Potential’ campaign.
Saatchi & Saatchi New Zealand has been appointed as Tourism Fiji’s global brand agency.
With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
It appears a campaign for Water Safety New Zealand has developed an international following, with a popular Instagram account and some fans even etching it into their skin.
Special Group is moving into the digital age with a new production company called Nimble.
A round of applause for Good Health, Hell Pizza, 2degrees and Huckleberry.
Three to seven seconds… that’s the amount of time a consumer first engages with a product on the shelf, the amount of time a product has to appeal and be chosen by the buyer. As a result, how a product’s packaging looks and feels is a vital part on the path to purchase.
There’s never been a shortage of rugby chat in this nation. Some may even argue that (block your ears, rugbyheads) there’s too much. But what no-one can argue with is that, increasingly, a lot of that chat is done online, whether it’s commenting on the latest Honey-billed William rumour, questioning that controversial yellow card decision, or critiquing the duck face selfie/dressing room dab after the game. 2degrees, which announced its sponsorship of all five New Zealand Super Rugby teams late last year, wants that to continue and has launched a campaign via its new agency DDB that will turn the chat into something more.
In the wake of a flurry of recent agency/client retainer relationships coming to an end and big consultancies enhancing their creative chops, Erin McKenzie goes behind the scenes to find out why more clients are playing the field and focusing on projects and what the impact is on brand and customer experience.
Good Health is giving New Zealanders a peek into the life of Richie and Gemma McCaw in a new campaign, by Hello, to launch its new Turmeric Sport Complex.
Adshel NZ says the launch of Adshel Day Buying in December by out-of-home media company has proved to be worthy, as advertisers have taken the opportunity to utilize the product for its campaigns.
Publicis Communications has announced that New Zealand content agency FRONTSIDE and founder Robett Hollis will be joining Publicis Group in New Zealand.
Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.
Industry happenings at MediaWorks, Culture & Theory, Digiday Media Awards, Pead PR, Razzbri, TVNZ, Bauer, The Warehouse Group, Serko, Sudima Hotels and Resorts and Dow Design.
StopPress talks to Dean Buchanan, group director entertainment, and Shayne Currie, managing editor, about which personalities we should watch this year, and about what they think will make or break the radio industry.
Energy Online is back with its humorous ‘No Regerts’ campaign; this time following home buyers who quickly regret moving house.