News
‘Perfect for global warming’: Kiwi entrepreneurs debut Trump ice-head trays
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It’s unlikely any boardroom has brought up the issue of climate change and decided on the solution of melting more ice. But in an ironic turn of events, two New Zealand entrepreneurs have launched an ingenious product: Trump ice-head trays. Encouraging consumers to “Cool down while the planet warms up,” the ice trays are moulded in the shape of a golf-ball size, 360° replica of US President Donald Trump’s head, with all profits going to the Environmental Justice Foundation.

News
2degrees and DDB launch Super Rugby sponsorship campaign, ask New Zealanders to keep the rugby chat flowing
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There’s never been a shortage of rugby chat in this nation. Some may even argue that (block your ears, rugbyheads) there’s too much. But what no-one can argue with is that, increasingly, a lot of that chat is done online, whether it’s commenting on the latest Honey-billed William rumour, questioning that controversial yellow card decision, or critiquing the duck face selfie/dressing room dab after the game. 2degrees, which announced its sponsorship of all five New Zealand Super Rugby teams late last year, wants that to continue and has launched a campaign via its new agency DDB that will turn the chat into something more.

Features
Too many cooks? Why more clients are playing the field
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In the wake of a flurry of recent agency/client retainer relationships coming to an end and big consultancies enhancing their creative chops, Erin McKenzie goes behind the scenes to find out why more clients are playing the field and focusing on projects and what the impact is on brand and customer experience.

News
Adshel deems Day Buying a success
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Adshel NZ says the launch of Adshel Day Buying in December by out-of-home media company has proved to be worthy, as advertisers have taken the opportunity to utilize the product for its campaigns.

News
Bambi Boutique: The launch that influence built
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Bambi Boutique is the latest venture by Auckland business tycoon, Iyia Liu, proving time and time again that influencer marketing is the key to quick growth. The Bambi Boutique launch went off without a hitch, while Liu’s influence saw the launch almost completely subsidised by the vendors involved.

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