Following KFC UK’s chicken shortage, the Colonel returns to screens there for the first time in 40 years.

Look at that, a listicle. Ask anyone in content marketing and they’ll say lists are great at getting clicks. It’s good advice. The world is full of it. But how do you find that great advice? How do you know who to trust? How do you stack the deck to get the best possible results from agencies and consultants? Michael Goldthorpe, managing partner of Hunch, starts with how you don’t.

As part of Idealog’s coverage of Vivid Sydney, editor Elly Strang headed along to Semi-Permanent Sydney to soak in some creative inspiration from heavyweights in the creative fields. One of those was none other than Nike’s vice president of creative concepts, Tinker Hatfield. Here’s some key takeaways on design from the man himself.

ATEED, New Zealand AIDS Foundation, Pak’nSave, and New World show us how it’s done.

Meridian has highlighted its support for KidsCan’s school programmes by using puppets to share stories of children’s experiences.

Auckland Tourism, Events and Economic Development (ATEED) has released a new campaign encouraging domestic tourists to experience and discover the region’s culinary offering during winter.

A new campaign released by the New Zealand Aids Foundation (NZAF) aims to flip the script on HIV, and encouraging men to stay safe, test often and treat early, as well as drop their load to end HIV.

Advertising has always been a dogfight with every agency aggressively competing with all the others in the market. But Damien Venuto discovers some of the dogs are now adopting a pack mentality as they fight for survival against a bigger enemy.

For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands, media companies, visionaries and more. Voting closes 6 June.

Pedigree is bringing dogs and their owners closer together by highlighting their shared passion for food.

It’s the 10 year anniversary of Stickman for Pak’nSave, and Foodstuffs has released an ad to celebrate the milestone.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Dominic (Dom) Quin is joining the Foodstuffs New Zealand team as group general manager of marketing and customer experience, replacing Steve Bayliss who is leaving after seven years with the company.

At first glance, the release of MediaWorks’ financial figures this week shows an organisation treading water but slowly moving upwards towards the dry land of profitability. On the surface, a net loss after tax of $5.7 million is not the result hoped for but with the perspective of a loss in the previous year of $14.8 million, the progress is significant.

Mazda and 99 are continuing to brandish the brawny BT-50 ute, showcasing its multiple uses from beach trips to boat transport and transporting beastly trevally.

A round of applause for Fisher & Paykel, Mazda, Monteith’s, and Scapegrace.

Industry happenings at Raydar, Weta Workshops and Reload & Smoke.