
Industry happenings at MediaWorks Carat New Zealand, Harvey Cameron Group, Rise & Shine PR and Darkhorse NZ.
Industry happenings at MediaWorks Carat New Zealand, Harvey Cameron Group, Rise & Shine PR and Darkhorse NZ.
One man’s struggle for survival at sea has inspired Maritime New Zealand’s latest campaign.
A new out-of-home campaign for Blackmores New Zealand pushes creative boundaries to boost engagement between brands and audiences as oOh!media launches immersive and interactive game, Jandalball.
Following Louise Bond’s move from CEO to chairperson of PHD New Zealand, we sit down with her to talk about her decision to step down, where her journey with PHD began and how the group is moving into the future.
There’s an old Chinese proverb: “All things are difficult before they are easy”. Chinese Herald owner Lili Wang has turned the difficult task of breaking into the local Chinese market into a much easier proposition.
After three decades of consistent sales and bargains, The Warehouse took the plunge and introduced a new low-price strategy in an effort to stabilise the business model and win back the trust of once-loyal customers. We take a look at this year’s best retail.
“I never thought of myself as ‘Asian’ until I moved to New Zealand, I’m not Asian, I’m Chinese, and I’m not just Chinese, I’m Shanghainese.”
These words from a Chinese, sorry, Shanghainese person I interviewed helped me realise how foolishly blunt New Zealand marketers are being when they say they want to target ‘the Asian population’.
PHD Group has rounded out Movember with a record number of moustaches grown, and funds raised, to support awareness for men’s health.
With the knowledge that the fashion industry is a major contributor to environmental waste, menswear brand Barkers has developed a new campaign that sets out the brand’s motivations and values for the future.
Wellington is counting down to Christmas with a digital snow globe for Wellington Regional Economic Development Agency’s (WREDA) annual Wellington Advent Calendar.
Māori Television’s chief executive, Keith Ikin, has told staff he will resign at the end of the year.
With the final radio results of the year out, it brings with it the news that New Zealand radio is in a good place. With 3.32 million New Zealanders (10+) tuning into commercial radio each week, MediaWorks and NZME have reason to celebrate. We break down the results to see how The Rock, Rhema and Newstalk ZB had great performances while The Sound and More FM lost some footing.
Customer intelligence agency Perceptive has announced a planned merger with behavioural science agency Sapien. Both agencies are part of the Clemenger Group.
The finalists for the 2018 NZDM Awards have been announced and with 18 finalists across 11 unique campaigns, it’s Colenso BBDO leading the way.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Earlier this week, an artwork owned by American Express auctioned off for $38,000 with proceeds going to KidsCan. Now, businesses are being encouraged to see if their offices are home to items that could be donated to charity.
An accidental email has a good outcome for this year’s Christmas as Air New Zealand helps naughty kids make it onto Santa’s nice list.
Graham Medcalf takes a look at the week that was, covering meaning-of-life, diversity in ad agencies, the value of technology and the future of Sky TV.
Nikki Wright, managing director of Wright Communications, writes about her learnings and observations after attending the PRovoke18 Conference in Washington DC.
Kiwibank has announced a search for creative agencies to support the next phase of its growth.
In the lead up to Christmas, activity is ramping up and observing the trends on the Zavy Social Scoreboard over the past month, Air New Zealand has maintained its lead.
MediaWorks and QMS Media Limited have entered into a heads of agreement for a proposed merger of QMS Media’s New Zealand out-of-home, production and digital media business (QMS NZ) and MediaWorks’ radio, TV and digital business
The fourth GfK commercial radio survey has been released today, showing 3.59 million New Zealanders aged 10+ listen to radio each week.
Last night, at Sky City’s Bar Twenty-One, New Zealand’s PR, brand experience, events and social media industry professionals celebrated the best campaigns from the last year at the inaugural PREScom Awards.
The latest short film from Flying Fish director James Solomon captures the existential anguish of the creative industries with a simple and effective metaphor: a hole.
Testicular Cancer New Zeland and FCB have launched the ‘Testimatic’, the world’s first ‘Auto Ball Checker’ – a device that allows men to have their testicles checked for irregularities and lumps without the awkwardness of being face-to-face with a doctor.
Media company Stuff has confirmed it will axe 19 jobs at its community papers in Auckland and Northland.
DB Export is continuing its mission to save the world by releasing paperless newspaper ads “printed” on radio.
TRA’s Colleen Ryan looks at the importance of understanding the nuances of new migrants to New Zealand.