Austin is a city of beige buildings and brown coloured brick, but the South by Southwest festival is a celebration of colour and creativity unlike any other. Anthemites Sarah Geel and Vincent Heeringa have thrown themselves into the fray of queues, speakers and bad coffee to find out what’s new in the world of marketing and media. Here’s their first five impressions from 24 hours on the ground.
Recognised since 1909, International Women’s Day is a day of celebrating just how much women contribute to society, economy and communities. But it’s also a rallying cry, to recognise the work that is left to be done to achieve true gender equality. We take a look at how brands reacted to the annual celebration of womanhood.
Whānau Ora, a government health initiative, is shining the light on the challenges faced by New Zealand whānau, with the launch of a new ‘We Dream’ campaign and refresh of its brand direction and website by Ogilvy.
FCB New Zealand has been awarded the creative business for WorkSafe New Zealand, after a pitch process conducted in Wellington.
While TVNZ was clearing out four hours of prime time to air a heavily-hyped documentary about Michael Jackson’s alleged crimes against children, radio networks here quietly eased his music off the air. It shows the power of social media to spread and shape opinion across borders.
MediaWorks’ 7 Days has a dead serious sponsor lined up for the 2019 season, with a collaboration with maverick life insurance company Partners Life resulting in some black comedy spots.
Sweetshop managing director Fiona King reflects on what International Women’s Day means to the advertising industry and how balanced it is in 2019.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Deals, expansions, launches and acquisitions across the Industry.
Graham Medcalf takes a look at the week that was, covering TV advertising’s performance, who is responsible for ad placement, converting traffic to conversions and ageism in the industry.
With International Women’s Day acting as the annual reminder of both how much has been achieved for women’s rights and how far there is to go, workplaces are being called on to take a hard look at unconscious gender bias in a new campaign for Champions for Change.
The WARC Creative 100 and WARC Effective 100 results have been released with Colenso BBDO and Special Group New Zealand performing well on a global scale.
After three years of consecutive overall growth, the New Zealand media agency market took a dip of 4.2 percent in advertising expenditure in 2018 – sitting at $1.02 billion. However, outdoor has out-performed the market and was the only channel to grow in 2018, rising 0.5 percent to $138.6 million.
Vincent Heeringa buckles his seatbelt before he heads off to the conference mothership, South by Southwest (SXSW) in Austin, Texas next week. The annual film, interactive media and music conference has been the industry’s platform for launching careers or guaranteeing the success of movies since 1987.
Industry happenings at Ola, Radio New Zealand and WPP’s Government and Public Sector Practice.
Time moves swiftly in the start-up world, and looking back from 2019, 1999 is practically the Jurassic. But it was that year that Sam Morgan acted on an idea he’d had while trying to buy a secondhand heater for his chilly Wellington flat and created Trade Me.
Special Group head of strategy Rory Gallery on the best being yet to come.
Former 99 managing director Paul Manning shares five ways his advertising background helped him in becoming an entrepreneur.
Looking at September’s social media activity, it’s a familiar sight of Air New Zealand holding the lead, however, across Facebook, Twitter and YouTube there’s been some competition for the top spot.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night the Great Room at Cordis in Auckland was transformed into a magician’s theatre as the curtain was pulled back on who was the best of the best in direct marketing at the 2018 NZDM Awards. And while the drinks flowed and the tricks amazed, no one could compete with Education New Zealand’s sleight of hand, with the crown entity taking home the bulk of the awards.
Graham Medcalf takes a look at the week that was, covering the return of creativity thanks to technological advances, the gender divide in New Zealand advertising, companies freezing their YouTube advertising and if advertising has becoming obsolete.
NZ Transport Agency and Clemenger BBDO are on a mission to prove the value of seatbelts, with an emotional campaign telling the real stories of Kiwi men whose lives were saved by belting up.
At the halfway point in the fiscal year, TVNZ had gained TV audience and advertising market share, as well as doubling its online streaming numbers, according to its half-year results.
Last night, under a veil of purple lights and blue balloons, Spark PR & Activate was reborn, with a new identity, ‘Drum’. The name change for the agency is not just a rebrand of the office and email signatures, it also sees the agency join the existing Drum network. In the lead up to the big unveiling, Erin McKenzie spoke with the team to see how it was working on the rebrand in-house and what it means for the agency.
Isthmus CEO Ralph Johns says the current New Zealand condition is we are increasingly physical and mentally unwell, our communities are disconnected, access to good housing is inequitable and our environment is suffering. However, these issues that reflect global uncertainty and complexity can also be tackled by casting aside traditional models and structuring your business around ambiguity.
A round of applause for TVNZ, Hallenstein Brothers, The Project and BCITO.
Skirts for women, suits for boys? Those days are gone – and Hallenstein Brothers is just the latest retailer to embrace the notion that, while some clothes are tailored to suit particular types of bodies, if the clothes fit, they fit. But placing model Laura Evans at the centre of its latest ‘The Power of the Suit’ campaign was too much for some, with a number commenters complaining a men’s clothing brand shouldn’t use a women to model its clothing.
