Features
More than one model in the sea, part three: how organisations are taking the reins of their advertising
By

The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.

News
Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack
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Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands.

However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.

Features
More than one model in the sea, part two: how organisations are taking the reins of their advertising
By

The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.

Partner articles
Meet the Brand Love Academy Class of 2019
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A stellar line up consisting of a behavioural scientist, neuroscientist-in-training and work futurist have been drafted for Verizon Media’s inaugural Brand Love Academy. StopPress sat down with some of the Brand Love Academy Class of 2019, and the industry leaders who nominated them, to find out more.

Opinion
SXSW 2019: seven non-obvious trends for 2020
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Like me, I’m sure you read a lot for your work. But no one reads as much as Rohit Bhargava. The former advertising executive scans thousands of articles, books, social media and academic journals every year to assemble his best-selling Non-Obvious trends report. He’s like a living Evernote. His office is stacked with piles of print-outs and torn magazine pages, labelled and categorised with Sticky Notes, curated into themes and then bundled like lawyer’s evidence that support his case for declaring a non-obvious trend. He could really do with some AI.

News
Top YouTube ads in 2018
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Everybody knows the first five seconds of an ad are crucial to retaining audience – and that’s especially true on YouTube, where longer ads are skippable after the first five seconds. In the platforms annual showcase of the most engaging ads in New Zealand, the YouTube Ads Leaderboard 2018, telcos rule the roost with 2 Degrees and Spark taking up the top two spots.

Features
More than one model in the sea, part one: how organisations are taking the reins of their advertising
By

The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.

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