Last month, TVNZ’s Duke celebrated its third birthday. Having been born at a time when the term ‘TV is dying’ was no stranger to headlines, its creation was a confident move from TVNZ, which compared the channel to a lab of experiments. Now, we check in with Duke and TVNZ 2 controller/programmer Edward Kindred to see if that experimenting has paid off and if people have been tuning in or tuning out.
Anthem’s executive director Vincent Heeringa provides his thoughts and insights on what was shared at SXSW about redeeming the digital revolution.
There’s never been a better time to be making great video content.
Sally Falconer has joined TVNZ in a permanent position as general manager of marketing and communications. She’s previously worked for the company in a contract role as media and communications strategist.
Alfred Smith, head of operations at Amnet, was one of the lucky five New Zealand rising talents flown to Sydney to take part in Verizon Media’s inaugural Brand Love Academy. Here are his takeaways from the exclusive two-day event.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Education New Zealand (ENZ) has kicked off 2019 with plenty to celebrate, after great success at the NZDM Awards was followed by Euan Howden, director of marketing platforms and campaigns, being named the Fearless Marketer at the 2019 Marketo Revvie Award at the Adobe Summit last week. Following the win, we talk to Howden about how ENZ is future-proofing itself with a digital transformation.
Graham Medcalf takes a look at the week that was, covering blockchain-based digital advertising, marketers joining boards, misleading advertising, Simon Moutter’s resignation, and humour in ads.
Matt Williams and Freddie Coltart have taken up roles as creative directors at DDB.
As part of StopPress’ Production Month, seven directors from Curious Film answer questions about inspiration, career highlights and the format of film.
StopPress talks with Kate Roydhouse, managing director and executive producer of Curious Film, about the role of production companies, how Curious ensures its work stands out and the importance of talent.
Self-titling your business often seems like the simplest way to intertwine your products with your own identity. But is it still this simple after your business grows and takes on its own meaning? Courtney Devereux finds out what having to uphold the reputation of a brand 24/7 really means.
Wrestler co-founder and chief executive Ben Forman has slipped into the 2019 Forbes Asia 30 Under 30 list at the ripe old age of 29. Forman is one of only six New Zealanders to make the list this year, and the only Kiwi in the media, marketing & advertising category. We chat to him about life as a young CEO and his vision for the future.
Spark New Zealand has announced Simon Moutter has resigned from his positions as managing director and as a director of the company.
We take a look at April Fools’ pranks from New Zealand and around the world.
Banking and automotive brand categories were the biggest spenders on online video ads in February according to digital ad format data released by Standard Media Index (SMI). The data, which will be published each month, also showed display and production digital ad formats received the biggest share of digital ad spend for February.
There’s never been a better time to be making great video content.
The world of marketing is changing faster than ever, with fragmentation and innovation around every corner. What does this mean for the future of agency/client relationships? Is the traditional approach still relevant and how does a client get the best from its agency in this new world?
Some say print is dying in the digitally-dominated age, but as Stuff’s Ben Rose writes, print and digital media can be complementary to one another.
At Adobe’s Summit 2019, technology, particularly how businesses can take advantage of it, was the great topic of focus. One of the speakers who really got attendees talking was AR and VR futurist Cathy Hackl, who joined the summit to talk about the different realities of the future and what they mean for businesses.
Sky Network Television’s former chief executive John Fellet is stepping down from the board, following other executives out the door.
The 2019 Agency Issue of NZ Marketing magazine is out now, featuring findings from the Agency Perceptions study conducted with TRA.
One year into NZME’s OneRoof, the real estate website has gone from strength-to-strength. We sat down with chief digital officer Laura Maxwell to chat about how the platform has grown, why it works and where to next.
Vodafone Warriors chief executive Cameron George has announced a new commercial concept, calling for marketing agencies and interested companies to present a proposal for their brand to get in front of Vodafone Warriors fans at one of the club’s home games.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at FCB, Harrison Grierson and Little Giant.
Ahead of Zavy releasing its ‘Understanding the role of social media in driving sales’ white paper, Erin McKenzie talks to Zavy CEO David Bowes about how businesses can make the most of their social media accounts.
“To win in today’s world every business has to transform themselves to become focussed on the customer experience,” said Adobe president and CEO Shantanu Narayen as he took to the stage at the Adobe Summit. What followed was an event about peoples’ purchasing of experiences, not just products. Erin McKenzie shares a few insights from day one at the event.
Facebook is extending its ban on hate speech to prohibit the promotion and support of white nationalism and separatism.
