News
Vodafone NZ sold to private investors for $3.4b
Infrastructure investor Infratil is teaming up with a Canadian investment firm to buy the local operations of Vodafone for $3.4 billion.
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Opinion
Why won’t last touch attribution die?
Head of Amnet New Zealand Pete Sinclair takes a look at how last touch attribution can be detrimental to marketing effectiveness, why brands need to move past it to more sophisticated measurement, and how the industry can help.
News
What’s your driverless car? Spark asks Kiwis to think big with 5G
Spark has paired with Kiwi documentary maker and journalist David Farrier in its latest campaign, which celebrates Spark’s 5G innovation.
Features
The Hot List 2019: Vote for the media industry’s best thinkers, creators and products
For our next issue of NZ Marketing magazine (on sale in July), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazine, TV channel, radio station, media companies, visionaries and more. Voting closes 31 May.
Partner articles
Beating the algorithm: Eighty One on data-led marketing
In a world of right-time targeting and increasing automation, the discussion around AI and machine learning is ubiquitous. And as the debate continues over data versus storytelling, it is easy to get overwhelmed and wonder what the marcomms landscape that we know so well is coming to.
Movings & Shakings
Steve Bayliss joins Sky as chief marketing officer
Sky has welcomed Steve Bayliss to the role of chief marketing officer.
Opinion
Gray Matters: differing points of view, surging prices, Sky and conscious consumers
Graham Medcalf takes a look at the week that was, covering complaints to the ASA, Socially conscious marketing, price surging, Sky broadband and socially conscious marketing.
News
The Compendium: 10 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Listen: Design Work’s Kate Darby x Motion Sickness’ Sam Stuchbury
Motion Sickness’ Sam Stuchburry chats to New Zealand designer Kate Darby about starting the agency out of his flat in New Zealand’s notorious party slash academic city, Dunedin and how they carved out a niche for Motion Sickness in New Zealand’s already-dense creative industry.
News
Healtheries latest campaign a family affair
Healtheries latest campaign shows how its products can help Kiwis strive and thrive.
News
Outdoor revenue up in weak quarter: SMI launches NZ’s first outdoor ad format data
New Zealand’s media agency market has had a difficult start to 2019, with total national marketer ad spend falling more than 5 percent from the same quarter last year, as the market remains plagued by a lack of business confidence.
Awards
The Stoppies 2018: Human of the Year – Justin Mowday
Earlier this year, StopPress gathered the industry for an evening of self-congratulation as we celebrated the work that made 2018 so great, as well as the moments that got lips moving. Winners across the 16 categories were chosen by the editorial team who — along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots — discussed and debated the results. Now, we revisit some of those winners for a behind-the-scenes look at why they are successful.
News
Wunderman Thompson to launch in New Zealand, Luke Pierson appointed chief executive
Following the global merger of J. Walter Thompson and Wunderman, WPP AUNZ has announced the upcoming launch of Wunderman Thompson in New Zealand.
Partner articles
Adhesive holds a few truths to be self-evident
Adhesive PR’s creative director, Alex Mason, on how it makes a real impact for its clients’ businesses.
News
NZME paywall: industry players react to the Herald’s premium content
After a being denied the opportunity to merge with nearest rival Stuff after a two-year battle, NZME has finally drawn first: pushing ‘premium’ digital content behind a paywall for the first time. We talked to industry players about the introduction of the paywall and what it could mean for advertisers going forward.
News
Sticks and all: ASB celebrates financial literacy education
Remember setting up a lemonade or baking stall when you were younger to raise some money? In its latest campaign, ASB shows that kids today are doing the same – but with more business acumen.
Awards
The Stoppies 2018: Group of Humans of the Year – Special Group
Earlier this year, StopPress gathered the industry for an evening of self-congratulation as we celebrated the work that made 2018 so great, as well as the moments that got lips moving. Winners across the 16 categories were chosen by the editorial team who — along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots — discussed and debated the results. Now, we revisit some of those winners for a behind-the-scenes look at why they are successful.
Movings & Shakings
True announces Tim Huse as executive creative director
True has appointed Tim Huse to the newly created role of executive creative director.
Opinion
If Instagram removed likes, would you still post?
Two days ago, Instagram started experimenting in Canada by hiding likes on Instagram. If executed, this change will impact influencers, content creators and brands that until now – rightly or wrongly – have valued likes as a measure of engagement, and therefore success. CEO of Socialites Wendy Thompson shares her thoughts on why this might be a smart move by the social media giant.
News
The Compendium: 3 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Movings/Shakings: 3 May
Industry happenings at Kantar New Zealand, Imagic Creative and NZME.
Opinion
‘Success never happens in a vacuum’: Learnings from graduates’ first year of work
To mark graduation season, three of PHD’s graduates give an insight into their first year in the industry.
Partner articles
Solving the Tricky stuff
Since its launch in 2018, Tricky has been delving into clients’ brands to solve problems and shift thinking from the core. Partner
Jill Brinsdon talks us through how it’s getting closer to clients’ needs and delivering on them in a sustainable way.
Awards
The Stoppies 2018: Campaign of the Year – ‘The Dance’ for Speight’s by DDB
Earlier this year, StopPress gathered the industry for an evening of self-congratulation as we celebrated the work that made 2018 so great, as well as the moments that got lips moving. Winners across the 16 categories were chosen by the editorial team who — along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots — discussed and debated the results. Now, we revisit some of those winners for a behind-the-scenes look at why they are successful.
Opinion
Gray Matters: putting up walls, analytics and performance, and how Kiwis and Aussies differ
Graham Medcalf takes a look at the week that was, covering NZME’s digital paywall, the survival of magazines, effective use of analytics, differences in the Australian and New Zealand markets, and the value of indie agencies.
Opinion
The free-press must remain free… and that’s why we should pay for it
The New Zealand Herald paywall is now live, launching the first mainstream news online subscription model in New Zealand. Pead PR founder and chief executive Deborah Pead looks at the change of perspective needed to keep the press free and get people paying for news.