What does voice technology, smart speakers, 5G and the connected car mean for audio and radio?
What does voice technology, smart speakers, 5G and the connected car mean for audio and radio?
Reading your insurance policy shouldn’t be like reading another language filled with jargon, according to the latest campaign from Tower Insurance by BC&F Dentsu.
Little Giant has today become Isobar New Zealand, completing its transition into the global agency network.
Lotto New Zealand has released ‘Lost’, the fourth instalment of its ‘Imagine’ series with DDB. The series began in 2015 with ‘Pirate Ship’ and was followed by ‘Mum’s Wish’ in 2016 and the award-winning ‘Armoured Truck’ last year.
It probably seems weird to publish a piece titled like this after such a successful Beacons recently, but I’ve made a lot of mistakes in the last four years. Some of them were unavoidable (but taught me a lesson), some should have been avoided. Almost without exception, these happen because of rushing, or lack of process. Hopefully, this article will help you to avoid making the same mistakes – and remind me to repeat them a little less often too.
This year, local agencies have been seeing Bronze at Cannes and that trend continued over the weekend as Colenso BBDO took home three Bronze Lions.
Clemenger BBDO has taken home a Bronze Lion overnight at Cannes.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Tax and payment services company Hnry has revealed itself to be the company behind ‘The Lost Receipt’ campaign, which has popped up on billboards, radio ads and Instagram posts in the last week.
Industry happenings at MBM, Socialites and Scroll Media.
Last night, New Zealand’s radio talent stepped out from behind the microphones for the 2019 NZ Radio Awards. The big winners on the night were ZM, judged the Station of the Year – Network, and Mike Hosking, of Newstalk ZB, who once again took home the Best Talk Presenter – Breakfast or Drive.
At the start of radio week, it is pertinent to ask, “what opportunities for radio are there in the context of how other industries are embracing voice to create new opportunities for customers and clients?”
Graham Medcalf takes a look at the week that was, covering stereotypes in advertising,
We’ve given the mic to the industry’s future leaders. Heidi Thompson, an account director at Drum, shares her thoughts on adland.
Merkle, Dentsu Aegis Network’s data-led, technology-enabled, performance marketing agency, has appointed Rebecca Tos as managing director of Australia and New Zealand (ANZ).
VMLY&R has won two bronze Lions overnight at Cannes, with FCB also taking home a bronze also.
With Aotearoa the first place to see the sun, Tourism New Zealand’s new brand campaign – ‘100% Pure Welcome – 100% Pure New Zealand’ – has New Zealanders sharing a ‘good morning world’ welcome message every morning for the next year.
The month of May saw some really strong TV ad creative, but Whittaker’s has surpassed the competition to win the Colmar Brunton Ad Impact Award.
Colenso BBDO has taken home three Bronze Lions – two in the Film Craft category for ‘I’m Drinking It For You’ for DB Breweries with Sweetshop and Spark’s spot ‘Wedding’ with Finch Sydney. The third for ‘Kupu’ for Spark in the Digital Craft category.
Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years’ digital marketing experience in some of New Zealand’s top advertising agencies. However. that doesn’t mean she hasn’t made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she’s learnt from all her years in business – and the important lessons she learnt from them.
Overnight Special Group picked up the first Cannes Lion for New Zealand, with ‘Shark Bait’ for Uber Eats taking a bronze in the Outdoor category.
We’ve given the mic to the industry’s future leaders. Georgia Middleton, a writer at Hunch, shares her thoughts on adland.
Sue Squillace has been appointed chief executive of Carat Australia and New Zealand. She joins Carat from Spark Foundry where she held several leadership roles – most recently as chief executive since 2017.
Tourism New Zealand on what sets New Zealand apart, and an opportunity for you to help shape the country’s story.
Pinnacle Life’s first campaign with YoungShand asks Kiwis to think about what makes them feel lucky and take a look at the consequences when they’re no longer there to protect them.
Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company has helped transform the sheep industry from a faceless commodity into a supplier for premium global brands. So, like Allbirds and Icebreaker are to merino farmers, we’ve teamed up to to celebrate the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by asking our audience to design a product that harnesses the potential of strongwool. The winner will win two all-expenses paid trips worth more than $7000: a five-day trip to Christchurch to develop their idea, and a five-day trip to San Francisco, USA to meet with US-based innovation experts. Read on to find out more.
The first shortlists for the 2019 Cannes Lions have been announced and among the finalists are FCB, Colenso BBDO, Clemenger BBDO, and Special Group.
After a competitive pitch, Vocus Group New Zealand has appointed VMLY&R NZ as its agency partner for Orcon and Slingshot.