Media is a tough business to be in anywhere in the world. The dominance of global players has shifted the sands for media organisations the world over but here in New Zealand, local players are fortifying the local media economy through innovation, partnerships and investing in local content, says GroupM New Zealand chief executive Chris Riley. And it’s win-win-win for consumers, clients and agencies.
After years of missteps, Air New Zealand has today launched a new safety video that gets to the point, without patronising its audience. ‘Air All Blacks’ has launched in support of the team ahead of the World Cup in Japan next month – and it’s a star-studded line-up. And critics of the airline’s previous video can rest assured, there isn’t a single rap wannabe in sight.
Rainger & Rolfe has won the Texas Chicken account as the chain looks to start cranking up the heat in the market.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
Independent agency True has been appointed the brand agency for STIHL and STIHL Shop in New Zealand following a competitive pitch.
Following Little Giant’s rebrand to Isobar, CEO Ian Howard talks us through how the new identity has lifted the agency’s expectations of itself and opened up access to access the network’s world-class capabilities.
Finalists of the 2019 IAB New Zealand Digital Advertising Awards have been announced and its set to be a big night, with the number of categories increasing on last year’s event and the number of entries more than doubling.
Cystic Fibrosis New Zealand has launched a new campaign aiming to raise vital funds and awareness for New Zealand’s most common life-limiting genetic condition – all while cutting through charity clutter.
Auckland City Mission and 99 hope to raise awareness about the growing food crisis in Auckland with a hard-hitting ad about living below the breadline.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
Ever wondered how UK TV host Graham Norton ended up making wine with a New Zealand winery? The answer involves smuggled grapes, a very brave client, and a bunch of cheeky goats.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night, New Zealand’s PR practitioners gathered in Wellington to celebrate the best in the business at the 2019 PRINZ Awards and it was the Civil Aviation Authority of New Zealand that was took home the Supreme Award.
Deals, expansions and acquisitions across the industry.
Hard-working Dentsu staff are among the targets of a campaign for My Food Bag’s new ‘Made’ meal range, by Saatchi & Saatchi and Zenith, that pokes fun at people’s busy lives.
Graham Medcalf takes a look at the week that was, covering demand for digital skills, investment in voice, aligning with women, and viewer-led research.
In June, news came that Curious Film had achieved a gender-balanced directorial roster which got us thinking, is it worthy of a headline? We sat down with managing director and executive producer Kate Roydhouse to talk about why the achievement is newsworthy, her hopes for the future and the importance of mentors, honesty and openness. Roydhouse is now a co-executive producer of Sweetshop New Zealand.
At Adobe’s 2019 Symposium in Sydney earlier this month, talk was on customer experiences and how marketing automation can help organisations deliver positive experiences at scale. One organisation doing this is Ansell, which has been partnered with Marketo, an Adobe Company since 2011. We talk to Mitchell Mackey, marketing director – transformation, about the organisation’s digital transformation and his advice for others.
Following Instagram rolling out a test that removes ‘like’ counts on posts, we go to the industry leaders to get their thoughts on the move from the perspective of users, influencers and advertisers.
The Greens have been forced into a swift apology and backdown on an attack ad they ran against the National Party leader Simon Bridges.
New Zealand Transport Agency’s latest campaign hopes to get Kiwis talking about drug driving in Aotearoa.
There’s been a couple of movements in local production companies this week, with Sweetshop New Zealand announcing Fiona King’s promotion to director of productions and the appointment of Kate Roydhouse to co-executive producer.
From living with their parents to being the parents themselves, the Millennial generation is a great deal more diverse than the headlines about avocado toast and being lazy suggest. In its latest Forecast study, TVNZ put the spotlight on Millennials to learn that one marketing message won’t work for them all.
In the wake of New Zealand’s Women in Media (WiM) Group launching, we talk to its board about the idea behind the group and how it’s promoting diversity in the industry.
June was an amazing month for advertising and picking a winner was extremely difficult. However, there can only be one winner of the Colmar Brunton Ad Impact Award and this month it goes to Milo with their new TVC ‘Classic NZ Taste’.
Hunch founder and managing partner Michael Goldthorpe asks why CX has such an over-emphasis on tech and an under-understanding of people.
MediaWorks chief content officer Andrew Szusterman has announced his resignation from his role.
What happens if we run that campaign? Who’s going to be affected if we make this change? How do we know what good looks like? Data can be a valuable asset, helping drive business effectiveness and decision-making. Yet businesses often fail to ask the right questions of their data in order to realise its ultimate potential.
Here are the top five questions you should be asking your data analysts in order to get the most out of your data.
