An intriguing new body of research, which records how media impacts brain activity, has provided new insights into the best ways to structure advertising campaigns across multiple channels.
DB Breweries has taken out the Supreme Awards at this year’s TVNZ-NZ Marketing Awards for their ‘Reviving a Legend – Tui’s Stepchange Into RTDs’ marketing initiative. Meanwhile, Jo Mitchell from McDonald’s New Zealand was celebrating her Marketer of the Year win and Philip Poole was inducted into the Marketing Hall of Fame.
These companies showed us how they put their tools to use and have been crowned winners at the 2018 TVNZ-NZ Marketing Awards.
The results of the third GfK Radio Survey for 2019 are out and The Edge is holding strong in top position for commercial stations, with a weekly cumulative reach of 590,800 listeners. These listeners contribute to the 3.3 million New Zealanders who listen to commercial radio in their everyday lives.
Clemenger BBDO and Warmer Kiwi Homes have banded together to promote the second phase of the Warmer Kiwi Homes grant.
August was an amazing month for advertising and choosing a winner of the Colmar Brunton Ad Impact Award was a difficult task. This month, the honour goes to PAK’nSAVE with their latest advertisement ‘Saveyest Country’.
We asked some smart folk across the industry for their thoughts on some of the industry’s hot topics.
Wanting to inspire and celebrate dynamic and interactive creativity in the digital outdoor space, Lumo has created The Pixel Awards. StopPress sat down with co-founder and chief executive Phil Clemas to talk digital opportunities, breaking down barriers and growth.
Meridian have teamed up with Garage Project brewery to launch Turbine Pale Ale and introduce the energy company’s new renewable energy certification.
Te mahi pai (good work) to Pepsi NZ, Meridian and Garage Project, Augusto and the Māori Language Commission, and Dettol.
Industry happenings at Mission Estate Winery, 99 and Stuff.
Two international companies, Sweetshop and Green Productions have joined forces to launch Sweetshop & Green into Australia and New Zealand. The new company has a focus to bring small and large scale tv and film productions to the country.
Aiming to get New Zealanders to speak more Te Reo Māori than a native Australian bird, Augusto and the Māori Language Commission have issued a fairly easy seeming challenge to our Kiwis.
The Marketing Association is readying itself this week for a change of hands in the role of CEO. John Miles will step into the position at the end of September, as its current CEO Tony Mitchell prepares for his own departure.
The MPA judges described this year’s ‘Rising Star’, Erin Berryman, as a commercially-focused editor who has demonstrated strategic nous during her site, Beautyheaven, launch and ongoing development. Here, Berryman shares her thoughts on the award and the industry she is rising through.
Last month brought news that KPEX, the Kiwi Premium Ad Exchange consortium created in 2015 by Stuff, NZME, MediaWorks and TVNZ, is to close. The move is the result of changing market demands and shareholder priorities. Following the news, local programmatic players, Kargo and Acquire, have shared their thoughts.
After long and illustrious lives, there are many who are ready to write the Global Ad Agencies’ obituary. And they do have a point – they’re facing some existential challenges, not least from the global technology giants. Richard Pook, general manager of Amplifi New Zealand, writes about the recent quarterly reporting season and demonstrates just how powerful these tech companies have become.
There’s no doubt you recognise the need for your organisation to better leverage the power of data and insights. Leaders in marketing, technology and communications are all striving to better understand today and find was to predict what will happen tomorrow.
DDB Group has launched its fifth agency following growth and globally successful campaigns. Tribal Worldwide New Zealand now leads the group’s digital department.
That’s right. In a move that was a huge surprise yet at the same time not at all a surprise, NZ Marketing Magazine took out the Supreme Award for Best Magazine at the Magazine Publishing Awards for 2019, beating out the competition and claiming its rightful crown as best of the best. Bow down.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Encouraging the use of Te reo Māori continues to grow in importance as native speaking numbers decline. Continuing support for the language this Māori Language Week, OMANZ (JCDecaux, oOh!Media!, QMS, Media5 and AdVantage Media), with assistance from LUMO and Go Media, will be using their talents to make the language more visible.
Special Group has welcomed in its newest member in the form of Storm Day. Now the head of account service, Day has made the move from one of New Zealand’s most popular brands, Lewis Road Creamery.
Last year, New Zealand lost 685 of our own to suicide. With rates higher than ever, we often only hear silence surrounding the important issue, as social stigma and uncomfortable conversations get in the way of progress. In a move to go against the deafening quietness of mental illness, New Zealand Rugby and Movember have launched ‘A Moment Against Silence’.
Several Kiwi brands were rightly fully recognised at this years International Real Media Awards. Favourites included EziBuy, Briscoes, Farmer’s, Ray White, Supercheap Auto and OOBE to proudly represent our campaign and retail marketing.
MediaWorks and QMS Media Limited have announced the completion of the merger of QMS Media Limited’s New Zealand out-of-home, digital media and production business (QMS NZ) and MediaWorks’ radio, TV and digital business. The merger establishes a new multi-platform media company.
Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.
This year we will see telecommunications and content delivery changed fundamentally with 5G networks rolled out worldwide. Verizon Media’s NZ sales director, Arnaud Calonne tells consumers and advertisers what to look out for.
We’ve given the mic to the industry’s future leaders. Bea Taylor, digital producer for Homes to Love, shares her thoughts on the media industry.
