News
FCB promotes smoke alarms in new campaign
Fire and Emergency New Zealand and FCB NZ have launched their new campaign, “Firefighters Don’t Like Fire Movies”, showing how people are complacent about smoke alarms…
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Movings & Shakings
Frucor Suntory appoints Brand Director
Frucor Suntory has announced the appointment of marketing pro Tania Bui as Brand Director of CSD PepsiCo brands: Pepsi Max, Pepsi, Mountain Dew and 7Up. Bui…
StopPress exclusives
A better, more sustainable future for data driven marketing
StopPress chats to The Trade Desk GM James Bayes about UID2.0, Independent Governance, interoperability, and where we’re at in the roadmap. What is UID2.0? Originally spearheaded…
Movings & Shakings
The brain gain – Special’s silver lining in a Covid cloud
Special Group has announced the addition of three senior leadership roles to the account service team. Callum Walker has been appointed Special’s Lead Business Partner, moving…
News
NZ Herald audience numbers break new ground
New Nielsen results show the New Zealand Herald’s weekly brand readership has surged past the magic two million mark – and readership of the Weekend Herald…
News
Nielsen results: Magazine engagement up
More Kiwis are buying magazines and engaging more deeply with their magazines, according to a new Nielsen results and a retail distribution report. While overall magazine…
Movings & Shakings
Dentsu appoints MD Group Strategy
Dentsu has announced the appointment of Dan Bye as Managing Director – Group Strategy for New Zealand. Bye will be responsible for growing the strategic offering…
Partner articles
Hundreds and thousands, pizza ovens and fried chicken galore: a high calorie February on the Zavy scoreboard
February. For marketers, it’s the month that goes far too quickly. In between summer holidays, public holidays and quick-fire lockdowns, executing carefully crafted marketing plans seemed…
News
Healthy growth for TV, digital media in January
Following recovery in January, New Zealand’s media agency market has reported a slight decline in advertising expenditure after two months of growth. Total media agency bookings…
Movings & Shakings
New moves for Culture&Theory
Culture&Theory is on a mission to build a team that delivers thinking, creativity and technology that is truly connected up, and with two new hires, the…
News
Go Media celebrates foray into pDOOH
Last week Go Media and partner clients took to the Hauraki Gulf to celebrate the company’s ability to transact programmatically across its digital roadside network. The…
News
Special named Agency of the Year
Special Group has been named Campaign Brief’s ‘New Zealand Agency of the Year’ – the first time a New Zealand agency has won all three major…
News
BusinessDesk continues to grow one year on
A year after launch, New Zealand business news service BusinessDesk has announced three senior appointments and a raft of site improvements. The subscription business and political…
Movings & Shakings
Harvey Cameron appoints new GM, Client Service
Gareth O’Connor has joined Harvey Cameron taking up the position of GM – Client Service. O’Connor joins the Christchurch-based agency from PHD in Auckland where he…
Movings & Shakings
Meet the new MediaWorks GMs
Last week MediaWorks announced the appointment of three new Agency General Managers to its commercial team. Anna Magasiva, Sarah Jones and Matt Field will join the…
StopPress exclusives
The Demise of the Cookie Monster – What’s Next for Digital Marketers?
In a soon-to-be cookie-less world, the scrutiny on consumer data and how brands pivot their digital strategies has never been more in focus. True’s Senior Strategist,…
News
Aussie’s OOH industry reports drop in 2020 revenue
Australia’s out of home (OOH) industry saw a total decrease of 39.4 percent on net media revenue in 2020, down to A$566.5 million from A$935.5 million…
News
Axis Awards 2021 finalists announced
The 41st Axis Awards are just around the corner and after the first rounds of judging, the finalists for 2021 have been announced. After the recent…
Uncategorized1
Ads of the Month: Social round-up
These ads not only stood out to us, but did well on social too – despite the mini lockdown dominating social media for the past fortnight.…
News
TVNZ reports audience growth despite challenging 2020
TVNZ has reported EBITDAF of $55.8 million for the six months to 31 December 2020, $29.5 million (112 percent) above the prior year. Total revenue was…
Uncategorized1
Ads of the Week: February 26
We take a look at three newly-launched TVCs. Contagion & Instant Finance Contagion & Instant Finance have launched a charming new brand campaign, bringing to life…
News
Facebook signs partnerships with three of Australia’s independent publishers
Today Facebook announced that letters of intent have been signed with Australian independent news organisations Private Media, Schwartz Media and Solstice Media. In a statement issued by…
News
GroupM launches AI-powered influencer marketing platform
The nature of attention in advertising is constantly evolving. A recent IPSOS MORI study, in partnership with Lumen using eye tracking capabilities, found that less than…
News
NZME releases 2020 financial results
New Zealand Media and Entertainment has announced its financial results for the full year ended 31 December 2020, reporting Statutory Net Profit After Tax of $14.2…
Movings & Shakings
Farrimond creates new Creative Director position
Auckland-based full service Consumer Behaviour agency, Farrimond has announced the appointment of Amy Cattanach to the newly created position of Creative Director. Cattanach has experience in…
Movings & Shakings
MediaWorks appoints new General Counsel
MediaWorks has announced the appointment of Rachel Callaghan as the company’s General Counsel. Callaghan, who has recently returned to New Zealand from London where she was…
Opinion
Beyond the Rainbow Bandwagon – Challenge Accepted
We’re in Pride month which is something that has been increasingly on-trend for companies and brands to get behind. And we have too. Showing support is…
Movings & Shakings
NZME announces new hire
New Zealand Media and Entertainment has welcomed Mark Copplestone to the role of Commercial Development Manager, based in Christchurch. Copplestone has most recently held the position…
Movings & Shakings
TRACK appoints new ECD
TRACK Aotearoa has kick-started 2021 by appointing Aaron Goldring as Executive Creative Director. Goldring has recently returned following more than seven years’ experience in the UK,…
Movings & Shakings
Porter Novelli bolsters leadership team
To support continued growth, PR firm Porter Novelli has announced the appointment of Amber McEwen to the position of Executive Director. Currently corporate affairs director at…