Dentsu appoints MD Group Strategy

Dentsu has announced the appointment of Dan Bye as Managing Director – Group Strategy for New Zealand. 

Bye will be responsible for growing the strategic offering for dentsu across New Zealand, including leading a multi-disciplinary team of strategists across channel and creative capability. 

He joins from Clemenger Group, where he was most recently Group Director of Strategy, leading integrated strategic services across 99, Raydar and BrandWorld, as well as heading up the Skinny account through Colenso BBDO.

With over 17 years’ experience in strategic marketing and communications, Bye began his career in London, working in client-side marketing roles with Pepsi and Orange. 

He has spent the last 10 years leading the development of highly effective and globally awarded campaigns for international creative agencies, such as M&C Saatchi, Leo Burnett and OMD in Sydney. 

Bye’s work has seen him recognised as one of the top 10 planning directors globally in 2016 and 2017, as well as winning the inaugural WARC Prize for Innovation in 2016. 

Robert Harvey, CEO of dentsu New Zealand, says: “It’s fantastic to have Dan join the dentsu family. Not only is he a world-class strategic leader, but he is a great human and shares our passion for driving meaningful progress across the whole customer value chain, balancing growth with good.”

Bye says: “It’s the perfect time for me to be joining dentsu, with opportunities on the horizon to grow the brand in new ways across New Zealand and help create a shift in how we can partner with clients to achieve long-term sustainable brand growth. 

“Most importantly, I feel a real values alignment with dentsu and I’m looking forward to getting stuck in.”

Bye commenced his role at the end of February, replacing Claire Bradbourne who departs late March.

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