Frucor Suntory has announced the appointment of marketing pro Tania Bui as Brand Director of CSD PepsiCo brands: Pepsi Max, Pepsi, Mountain Dew and 7Up.
Bui will retain her Marketing Excellence and Delivery responsibilities across Frucor Suntory’s beverage portfolios in New Zealand and Australia – a position she has held for more than two-and-a-half years.
Frucor Suntory Chief Consumer Officer Cameron Davidson says: “Tania has proven herself as one of the company’s strongest leaders with a hunger to help make drinks better for consumers.
“She brings more than 30 years’ consumer experience and commercial success – and an inexhaustible passion for winning in market and nurturing talent.
“I’m really confident in Tania’s ability and passion to take our collaborative partnership with PepsiCo to the next level.”
Bui, who describes herself as a passionate marketer, says the role brings with it a lot of opportunity to reposition Pepsi Max as a modern day challenger and competitive force in market.
“We’ve made some great progress with clear signals to the market that we’re here to challenge the status quo and give CSD consumers greater choice in great tasting brands and products. I’m really excited that there’s everything to play for.”