New Nielsen results show the New Zealand Herald’s weekly brand readership has surged past the magic two million mark – and readership of the Weekend Herald newspaper alone is now at an 18-year high.
The extraordinary news events of the past 12 months have seen audiences turn to the Herald and its informative, trusted and quality journalism in record numbers both online and in print.
The latest news readership insights released by Nielsen show that more than 2.1 million Kiwis engage with the NZ Herald each week.
The daily NZ Herald print newspaper readership is now at 612,000 – a 35 percent year-on-year increase and now at its highest in 17 years. The Weekend Herald’s readership of 720,000 is at an 18-year high.
nzherald.co.nz is also on a high – having now spent six consecutive months as the number one news website in New Zealand, it has cemented this position with almost 1.9 million unique browsers for the month of January.
And NZ Herald Premium digital subscriptions continue to grow, totalling more than 102,000, including 53,000 paid digital-only subscribers.
NZ Herald editor Murray Kirkness says: “In a typical week, the number of Kiwis aged between 18 and 29 reading NZ Herald content has grown by 69,000 to 224,000. This reinforces a trend we noticed last year, as younger audiences sought out news and information from credible and trusted organisations.”
The Nielsen research also reveals year-on-year growth in the readership of NZME’s regional newspapers The Northern Advocate, Bay of Plenty Times, Rotorua Daily Post, Hawke’s Bay Today and Whanganui Chronicle.
While readers seek news and information, they’re also engaging with NZ Herald’s lifestyle and entertainment content in growing numbers.
All inserted magazines – such as Canvas, TimeOut, Viva and Travel magazines – have grown their readership year-on-year. The NZ Herald motoring platform, Driven, and property sections, OneRoof Herald Homes and Commercial property are also up.
NZME CEO Michael Boggs says: “Property remains a real focus for New Zealanders, as the popularity of NZME’s real estate platform OneRoof shows. Through the New Zealand Herald, Weekend Herald and Herald on Sunday, OneRoof’s print edition now reaches 346,000 New Zealanders across the week, up 26 percent year on year. Along with the oneroof.co.nz monthly digital audience of 483,000, OneRoof is fast becoming New Zealand’s complete property destination. OneRoof now also has 89 percent of New Zealand’s residential for-sale real estate listings.”