Australia’s out of home (OOH) industry saw a total decrease of 39.4 percent on net media revenue in 2020, down to A$566.5 million from A$935.5 million in 2019.
According to the Outdoor Media Association (OMA), which represents approximately 80 percent of the OOH industry, the COVID-19 lockdowns across the country along with economic conditions have been cited as the main factors contributing to the significant reduction for the industry.
Within the total, the share of Digital Out of Home (DOOH) edged up to account for 56.1 percent of total net media revenue, a slight increase on the 55.8 percent recorded last year.
Roadside billboards (over and under 25 square metres) were at A$272.2 million in 2020 vs. A$369.4 million in 2019; roadside other (street furniture, bus/tram externals, small format) was at A$153.2 million in 2020 vs. A$266.5 million in 2019; transport (including airports) was at A$62.4 million in 2020 vs. A$169.4 million in 2019; and retail, lifestyle and other was at A$78.7 million in 2020 vs. A$130.2 million in 2019.
As for New Zealand, the Out of Home Media Association Aotearoa (OOHMAA) recently reported strong revenue quarterly growth in Q4 2020, up 49 percent on Q3, with members noting forward bookings picking up and a strong momentum continuing into 2021.