Opinion
The new girls’ club
March 8th was International Women’s Day, celebrating female achievement and raising awareness of the challenges faced by women around the world on the long, pothole-ridden road…
News
Caci and Uprise partner up
Uprise Digital has been selected by Caci, one of the most trusted clinics in the New Zealand skin and appearance industry, as the brand’s digital media…
News
Saatchi & Saatchi, award-winning director create IWD campaign
For International Women’s Day this year, Global Women New Zealand has released a campaign highlighting the ‘Motherhood Penalty’ and the fact that on average, mothers earn…
Opinion
A Cause for Collaboration: Can audience exchange level the publisher playing field?
With people’s internet usage on the rise and an increasing amount of competition for attention publishers need to open up, collaborate and give the audiences ways…
Partner articles
What is viewability, and why it matters
Rhys Heron, Managing Director and Jonathan Devereux, Programmatic Manager at Mi9 share their insight and expertise on the subject of viewability. Imagine that you’re driving down…
News
Meghan and Harry deliver record ratings for Three
On Tuesday night in New Zealand, almost a million people tuned in for the highly anticipated CBS Presents Oprah with Meghan and Harry on Three. This…
News
Accor launches major tourism marketing campaign
To instill confidence in travellers again, Australia and New Zealand’s largest hotel operator Accor has launched its latest campaign ‘It’s All Good’. The campaign, which launched…
Movings & Shakings
Kantar announces new leadership role
Kantar has announced the appointment of Jon Foged to the new position of Managing Director, Australia and New Zealand, Insights Division. Melbourne-based Foged has a 17-year…
News
Yellow: New CEO, new digs and new campaign
Yellow New Zealand has announced a newly appointed CEO as well as new Auckland CBD offices and their first high-profile marketing campaign in over 10 years…
Movings & Shakings
MediaWorks appoints two independent directors
MediaWorks has announced the appointment of Louise Bond and Nagaja Sanatkumar to its board as independent directors. Bond has extensive media, marketing and advertising experience having…
News
Accor campaign earns Beehive spot
It’s not often that a brand initiative ends up on display in Parliament, but Mango Communications and Accor Hotels’ Thanks from Iso campaign has achieved just that,…
News
FCB promotes smoke alarms in new campaign
Fire and Emergency New Zealand and FCB NZ have launched their new campaign, “Firefighters Don’t Like Fire Movies”, showing how people are complacent about smoke alarms…
Movings & Shakings
Frucor Suntory appoints Brand Director
Frucor Suntory has announced the appointment of marketing pro Tania Bui as Brand Director of CSD PepsiCo brands: Pepsi Max, Pepsi, Mountain Dew and 7Up. Bui…
StopPress exclusives
A better, more sustainable future for data driven marketing
StopPress chats to The Trade Desk GM James Bayes about UID2.0, Independent Governance, interoperability, and where we’re at in the roadmap. What is UID2.0? Originally spearheaded…
Movings & Shakings
The brain gain – Special’s silver lining in a Covid cloud
Special Group has announced the addition of three senior leadership roles to the account service team. Callum Walker has been appointed Special’s Lead Business Partner, moving…
News
NZ Herald audience numbers break new ground
New Nielsen results show the New Zealand Herald’s weekly brand readership has surged past the magic two million mark – and readership of the Weekend Herald…
News
Nielsen results: Magazine engagement up
More Kiwis are buying magazines and engaging more deeply with their magazines, according to a new Nielsen results and a retail distribution report. While overall magazine…
Movings & Shakings
Dentsu appoints MD Group Strategy
Dentsu has announced the appointment of Dan Bye as Managing Director – Group Strategy for New Zealand. Bye will be responsible for growing the strategic offering…
Partner articles
Hundreds and thousands, pizza ovens and fried chicken galore: a high calorie February on the Zavy scoreboard
February. For marketers, it’s the month that goes far too quickly. In between summer holidays, public holidays and quick-fire lockdowns, executing carefully crafted marketing plans seemed…
News
Healthy growth for TV, digital media in January
Following recovery in January, New Zealand’s media agency market has reported a slight decline in advertising expenditure after two months of growth. Total media agency bookings…
Movings & Shakings
New moves for Culture&Theory
Culture&Theory is on a mission to build a team that delivers thinking, creativity and technology that is truly connected up, and with two new hires, the…
News
Go Media celebrates foray into pDOOH
Last week Go Media and partner clients took to the Hauraki Gulf to celebrate the company’s ability to transact programmatically across its digital roadside network. The…
News
Special named Agency of the Year
Special Group has been named Campaign Brief’s ‘New Zealand Agency of the Year’ – the first time a New Zealand agency has won all three major…
News
BusinessDesk continues to grow one year on
A year after launch, New Zealand business news service BusinessDesk has announced three senior appointments and a raft of site improvements. The subscription business and political…
Movings & Shakings
Harvey Cameron appoints new GM, Client Service
Gareth O’Connor has joined Harvey Cameron taking up the position of GM – Client Service. O’Connor joins the Christchurch-based agency from PHD in Auckland where he…
Movings & Shakings
Meet the new MediaWorks GMs
Last week MediaWorks announced the appointment of three new Agency General Managers to its commercial team. Anna Magasiva, Sarah Jones and Matt Field will join the…
StopPress exclusives
The Demise of the Cookie Monster – What’s Next for Digital Marketers?
In a soon-to-be cookie-less world, the scrutiny on consumer data and how brands pivot their digital strategies has never been more in focus. True’s Senior Strategist,…
News
Aussie’s OOH industry reports drop in 2020 revenue
Australia’s out of home (OOH) industry saw a total decrease of 39.4 percent on net media revenue in 2020, down to A$566.5 million from A$935.5 million…
News
Axis Awards 2021 finalists announced
The 41st Axis Awards are just around the corner and after the first rounds of judging, the finalists for 2021 have been announced. After the recent…
Uncategorized1
Ads of the Month: Social round-up
These ads not only stood out to us, but did well on social too – despite the mini lockdown dominating social media for the past fortnight.…