Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
Mobile means moments, but as TRA’s Colleen Ryan finds out, that doesn’t just mean hitting someone with content at the right time, but delivering the right experience for that specific moment.
We have a lot to talk about in 2017, but is this reflected in the conversations we’re having on social media? Zavy CEO David Bowes finds out what Kiwis talk about when they go online.
As Paul Catmur basks in the newfound power of his chief executive status, he muses on one of the few corporate psychopaths he’s encountered in his time.
As a former journalist who still likes the weight of paper in his hands, One Plus One Kelly Bennett hopes predictions of the death of print are exaggerated.
Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with in new ‘My Wellington? It’s personal campaign’.
What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.
Damon Stapleton spots a few new faces at Cannes but finds comfort in the familiarity of what the event has always stood for.
Dow Design’s Simon Wedde argues that you should give branding a fair go.
What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?
What makes a conversation memorable? Damon Stapleton believes the answer might lie in the words of a few taxi drivers he’s encountered over the last 20 years.
Carrick Graham sheds some more light on PR by explaining how the Official Information Act works.
Rather than being afraid of sparking controversy, brands should stand up for the causes that matter, says Angela Barnett. Even if this means taking the odd jab on the social media chin.
From banner ads to crowdcultures, TRA’s Tim Gregory takes a historic perspective at what’s worked and what’s hasn’t in digital marketing.
Chemistry Interaction’s Susan Young recounts her experience judging the 2017 Caples Awards, and says that while the direct and digital space is more challenging than ever to work in, great ideas are still possible, even in an environment as fast-moving and cramped as New York.
While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to “call content shit”. To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat’s arse.
Some wearables will last while others won’t. NIB’s Ben Rose looks at a few examples that might just go the distance and crack the holy grail of wearable tech.
Solution Dynamics CEO Nelson Siva takes a look at the European Union’s new General Data Protection Regulation and what it could mean for marketers.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.