Opinion
Greg Sampson takes a look at the tyranny of absolutes
Responding to the ongoing Byron Sharp versus Mark Ritson debate about the value of brand perceptions, TRA business director Greg Sampson takes a look at how the context is key.
Author Greg Sampson
Opinion
Marketing is a battle for the consumer’s undivided attention
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.