Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?
Andrew Lewis reckons marketers need to become better at listening or risk being completely disengaged from who their customers are.
The Goat Farm’s Vaughn Davis takes a look at ‘the age of the dolphin’ to explain why brands moving away from international ad agencies is a positive marketing trend.
Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne’s Ben Goodale.
Receptive.tv director Sam Aldred reckons that the growing prominence of live video on social feeds will play an important role in defining the future of broadcast television (despite all the controversies concerning extreme footage).
Damon Stapleton argues that you never go to D&AD expecting to win a pencil. And that’s exactly what makes the show special.
As part of its Design Month, Idealog picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here’s Insight Creative’s David Storey.
How hard is it to write a book, exactly? What about one that’s about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs – see below for how to enter.
NIB’s Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon’s voice-activated services in the near future.
Accenture’s Ben Morgan argues it’s important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.
New technology means there’s a demand for new ways to tell stories, says TRA head of design Kate Snushall.
Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.
As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this edition, we chat to Woods Creative managing director Reuben Woods about design, surfing and following in his father’s footsteps.
TRA’s Amber Coulter takes a look at our post-material world to see how food has become an experience from the way we eat it to the way we share it.
DDB chief creative officer Damon Stapleton says that rather than capturing a cultural moment, Pepsi’s ad provided a parody of it.
TRA’s Colleen Ryan navigates the behavioural patterns people use to make decisions to help marketers use them to their advantage.
The desire to disengage from the digital world and reminisce over ‘real things’ has been a key driver of the analogue counter culture. TRA senior consultant Dulcie Tauri reflects on the rise of the tactile buzz.
TRA’s Shaun Fitzgibbon takes a look at how corporate sustainability has come a long way in the last decade, with many of the most successful businesses, both large and small, implementing sustainability strategies.