Graham Medcalf takes a look at the week that was, covering The Warehouse’s carbon neutral claims, Westpac’s stadium sponsorship coming to an end, NZ Herald’s paywall plans, MediaWorks’ cyber investigation, agencies working together, marketer’s priorities, and the accuracy of viewership numbers.

Graham Medcalf takes a look at the week that was, covering clever out-of-home campaigns, retailers putting their data to use, diversity in the industry, content marketing as advertising, and the humanity of consumers.

Facebook turned fifteen on Monday, 4 February and it’s hard to argue with the impact it has had on the world. Facebook and its other social media peers have fundamentally changed the way we communicate and connect with each other globally and has grown up from a couple of college kids in a dorm room to a warm fuzzy and purpose-led mission statement of ‘Bring the world closer together’.

Graham Medcalf takes a look at the week that was, covering social media’s impact on advertising, the future of marketing tech, the junk food ad ban, New Zealand’s design talent on the world stage, and complained about ads.

Graham Medcalf takes a look at the week that was, covering the influencer market, the highs and lows of FCB, Brexit and evaluating agencies.

Innovation is a frequently used term, but what are its actual effects on human behaviour? Managing director at TRA Andrew Lewis explores how new technology is going to seamlessly merge the physical and digital worlds, and how this will allow people to alter their own realities.

Graham Medcalf takes a look at the week that was, covering the future of mergers in the industry, that Gillette campaign, the bravery of Hell Pizza, predictions for the coming year, Magic Talk and words to live by.

In November 2018 MediaWorks and QMS Media Limited (NZ) entered into a heads of agreement for a proposed merger of QMS’s out-of-home, production and digital media assets and MediaWorks’ radio, TV and digital business. GroupM chief investment officer Steve Tindall weighs in on who a merger such as this works for.

When Gillette launched its latest campaign turning its traditional tagline ‘The Best a Man Can Get’ on its head, hoards of internet warriors rushed to condemn it as “PC gone mad”. Hunch managing partner Michael Goldthorpe weighs in on the subject by looking at what marketers have to keep in mind when embracing social movements like #MeToo.