Amber Conroy, PHD business director, asks: How do we continue to evolve our creativity and ideas at the same rate as the industry we work in?

Competitions are frequently used by brands on social media, so we wanted to dig a little deeper to investigate whether they are truly effective at driving engagement.

Over the weekend news broke of an Australian Federal election result that took everyone on both sides of the Tasman by suprise. Australian Prime Minister Scott Morrison retained his position with a “stunning” election victory that shocked everyone, including the pollsters. How did no one see this coming? How did the prediction polls get it so wrong? These are questions being asked by many, and no one seems to have the answers. Except for Zavy.

Rainger & Rolfe managing partner takes a look at how to get marketers around the board table, and why it’s so important that they’re there.

Ben Rose, general manager of newspapers at Stuff, looks at the importance of quality journalism and the role print plays in bringing that to life.

Graham Medcalf takes a look at the week that was, covering changing consumer expectations, the push for personalisation, and the evolution of bricks and mortar.

Head of Amnet New Zealand Pete Sinclair takes a look at how last touch attribution can be detrimental to marketing effectiveness, why brands need to move past it to more sophisticated measurement, and how the industry can help.

Graham Medcalf takes a look at the week that was, covering complaints to the ASA, Socially conscious marketing, price surging, Sky broadband and socially conscious marketing.

Two days ago, Instagram started experimenting in Canada by hiding likes on Instagram. If executed, this change will impact influencers, content creators and brands that until now – rightly or wrongly – have valued likes as a measure of engagement, and therefore success. CEO of Socialites Wendy Thompson shares her thoughts on why this might be a smart move by the social media giant.

To mark graduation season, three of PHD’s graduates give an insight into their first year in the industry.

Graham Medcalf takes a look at the week that was, covering NZME’s digital paywall, the survival of magazines, effective use of analytics, differences in the Australian and New Zealand markets, and the value of indie agencies.

The New Zealand Herald paywall is now live, launching the first mainstream news online subscription model in New Zealand. Pead PR founder and chief executive Deborah Pead looks at the change of perspective needed to keep the press free and get people paying for news.

Will the agency of the future use AI to track employees and boost retention? Will paid OE’s become an employee expectation? Only time will tell, but one thing is for certain — agencies will need to adapt to the new generation. Pead PR managing director Sarah Munnik reflects on what agencies will look like in the future.

Graham Medcalf takes a look at the week that was, covering the advertising opportunity for video on demand services, customer acquisition versus customer retention, and New Zealand’s message to the world.

Hello Bath Bombs, Goodbye Social Media – Why I Respect LUSH’s Decision to Leave Social Media.

Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Chief executive of Socialites, Wendy Thompson, shares her thoughts on why this decision by a major brand doesn’t put the customer first.

We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.