It’s easy to imagine what the world might look like in ten or even fifty years time, but what will New Zealand’s biggest sectors look like…

Subscription video services are capturing more consumer attention and revenue, putting ad-funded TV networks under pressure. But far from cannibalising cinema audiences, streaming services such as…

Recently I attended a presentation from a local analyst/commentator on the state of the media industry in this country. His contention, backed up by a significant…

Work-related stress is quickly becoming a serious health threat. New Zealand is the 4th most notorious country in the world for unmanageable stress, with an alarming…

We’ve come a long way since the first display banner ad ran in 1995. Brendan Muller, New Zealand sales director at Quantcast, explains how marketers should…

Voice technology has come a long way since its inception. I vividly remember my dad proudly coming home with a new phone, and one of the…

You may of heard of the story that went viral in New Zealand and further abroad about an Auckland man who works in advertising and brought a clown as a support person with him to the redundancy meeting. DDB regional chief creative officer for Australia and New Zealand Damon Stapleton recently hired this man, and shares how the story struck him as an example of how creativity can change the rules of any situation and get your power back.

What would you think if a 10-year-old approached you for an interview? Eli Smit is rubbing shoulders with New Zealand entrepreneurs in his Ground Breaking podcast as well as running his own business Get Mowed. This kid is one to watch.

After long and illustrious lives, there are many who are ready to write the Global Ad Agencies’ obituary. And they do have a point – they’re facing some existential challenges, not least from the global technology giants. Richard Pook, general manager of Amplifi New Zealand, writes about the recent quarterly reporting season and demonstrates just how powerful these tech companies have become.

This year we will see telecommunications and content delivery changed fundamentally with 5G networks rolled out worldwide. Verizon Media’s NZ sales director, Arnaud Calonne tells consumers and advertisers what to look out for.

You’ve probably heard of it. You may even have an account. You might lose hours of your life scrolling through TikTok watching videos (yes, that is me) or you might be creating and sharing on TikTok already. Regardless of what you already know, here’s an overview of what the fuss is about and why you should be paying more attention to the app that is taking over social.

PHD group strategy director Simon Bird on the language we use and how we can fix it.

Walk into any ad agency and you’ll quickly see that we are severely under-represented in Māori and Pasifika employees. An updated version of the Commercial Communications Council’s 2017 D&I study is expected later this year. The 2017 study showed that only four percent of our industry identified as Māori and only three percent as Pasifika, nowhere near their representation in the working-age population of 13 percent and six percent respectively. To be that far off is just not good enough.

Media is a tough business to be in anywhere in the world. The dominance of global players has shifted the sands for media organisations the world over but here in New Zealand, local players are fortifying the local media economy through innovation, partnerships and investing in local content, says GroupM New Zealand chief executive Chris Riley. And it’s win-win-win for consumers, clients and agencies.

Graham Medcalf takes a look at the week that was, covering demand for digital skills, investment in voice, aligning with women, and viewer-led research.