Author Steve Tindall

Steve Tindall: Is the Mediaworks/QMS merger a good thing?

In November 2018 MediaWorks and QMS Media Limited (NZ) entered into a heads of agreement for a proposed merger of QMS’s out-of-home, production and digital media assets and MediaWorks’ radio, TV and digital business. GroupM chief investment officer Steve Tindall weighs in on who a merger such as this works for.