Flicks and Neon to continue content partnership
Flicks and New Zealand streaming service Neon have announced a continuation of their media partnership for a further 12 months.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Auto Trader publishes final print edition
Auto Trader Media Group has confirmed the print version of Auto Trader has ceased publishing. March 2022 will be the final edition.
‘Getting there can be as good as being there’ in debut campaign for GoSee via Daylight
Webjet’s new rental car and camper aggregator, GoSee, rolls out Trans-Tasman campaign via Daylight.
Z is moving with the times with Saatchi & Saatchi
“We’re For Moving With The Times”. This is the new theme of a major brand reset for Z Energy (Z) out of Saatchi & Saatchi.
dentsu and Subaru reckon Kiwis prefer to be fueled than fooled
On April 1, dentsu and Subaru weren’t fooling anyone. Instead, they gave back to loyal Subaru drivers with an offer to fuel their next adventure.
NZME secures exclusive radio rugby commentary rights
NZME has announced an exclusive arrangement with Sky Sport that will see it continue to deliver rugby radio commentary across multiple platforms.
HELL challenges Kiwis to see through the disguise in new campaign via Yarn
HELL has just introduced the new Impossible Burger Pizza to their menu, featuring plant-based beef from the world-famous US brand, Impossible Foods.
Healthspan Elite launches ‘Co-created with the All Blacks. Works For All’ via EightyOneX
UK-based Healthspan Elite has launched a co-created range of sports & vitamin products developed with All Blacks performance nutritionist Kat Darry.
PEDIGREE launch a kid to canine reading programme, via Colenso BBDO
PEDIGREE DOGPHONICS books aim to help boost the confidence and literacy of children by encouraging them to read to a dog.
dentsu-TVNZ #IsoCareKits get celebrities squabbling with envy
dentsu has targeted some of NZ’s most coveted influencers with TVNZ OnDemand Isolation Kits with all they need to survive while isolating.
Goats and Spoon step it up for Staircase
The Goat Farm and Spoon TV created a 30 second and two 15 second TVCs bringing the idea of “stepping up your retirement” to life.
FCB NZ Launches FCB/SIX
FCB NZ is adding to its offering by launching FCB/SIX in the market, a creative data agency first started in Toronto, Canada.
Bodyright urges us to be unretouched and unashamed with ‘March Unfiltered’ movement
The initiative from TBWA\NZ asks brands, advertisers, & users to flood feeds with authentic images & combat dependence on unethically altered images.
Broadsheet launches first international vertical in New Zealand
Broadsheet is expanding internationally and will launch its first-ever dedicated overseas vertical this month, Broadsheet New Zealand.
Today FM talks uncommon sense via Hello
MediaWorks has successfully launched its new, refreshing style of news and talk radio, Today FM, with a nationwide marketing campaign via Hello.
Emma Lewisham appoints Special
World-leading luxury beauty brand Emma Lewisham has appointed Special as its creative, strategic, and media agency as it prepares for global growth.
Global packaging design house appoints Republik to manage its media strategy and buying
Freemans Bay full-service indie Republik has joined with Porter Packaging to help propel their global media efforts and business expansion.
Tower Insurance is ‘thinking ahead’ with new brand identity via Shine
Tower has unveiled its refreshed brand ethos via agency Shine. ‘Thinking ahead’ better expresses the future-focussed outlook of the insurer.
New campaign from State Insurance highlights Kiwis’ most mistake prone moments
State has worked closely with Colenso BBDO to collate a range of mistake prone trends to help Kiwis glide through 2022 pitfall-free.
LUMO and Doohly partner on new pDOOH CMS
LUMO Digital Outdoor and Doohly have partnered in the development of a new CMS to streamline the direct and programmatic DOOH buying experience.
Waka Kotahi introduces Mixed Driving to Aotearoa via Clemenger BBDO and The Glue Society
The campaign comes as the Government has unveiled the 25 most common drugs Police will be roadside testing for from 2023.
Remix Magazine celebrates 25 years on shelves
Marking 25 years in circulation and proof of NZ’s appetite for premium print content, Remix Magazine’s new issue is a milestone achievement.
The Warehouse’s iconic Red Rabbit returns with DDB Aotearoa
With Easter just around the corner, The Warehouse’s iconic Red Rabbit has reappeared. But this time, with a difference.
Special ranked #4 most effective agency in the world
Special has been ranked the 4th most effective advertising agency in the world by industry organisation WARC.
Lexus partners up with Lloyd Burr Live on Today FM
MediaWorks has announced that Lexus is the foundation sponsor of Today FM’s drive show, Lloyd Burr Live.
JCDecaux NZ runs first digital roadside programmatic campaign with TVNZ
TVNZ is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network.
REACH and Sun Media partner up
REACH has been selected as the marketing and distribution partner for Tauranga-owned and based independent media company Sun Media Ltd.
The Warehouse Group and TBWA\NZ celebrate small spenders
TBWA\NZ and The Warehouse have launched a new value platform ‘Hey, Small Spender’.
Puhimoana Ariki Collective selected for Ministry of Health’s National Bowel Screening campaign
After a competitive RFP process, the Puhimoana Ariki Collective has been selected to roll out the new National Bowel Screening Programme campaign.
ANZ AND TBWA\NZ ask Kiwis to talk about finance
ANZ and TBWA\NZ are launching a new initiative LET’S TALK ABOUT FINANCES to help Kiwis have more meaningful conversations about their finances
Stuff set to grow audio with new division
Stuff is launching a new Audio division and has made a key hire to spearhead growth in this rapidly accelerating area.
Gillette launch ‘The Facetime Call’ starring Pat Cummins and Julian Dennison via Havas S&E
A new campaign from Gillette via Havas Sports & Entertainment features Pat Cummins and Julian Dennison as faces of two new razors.
Jaguar challenges gender stereotypes in new activation by Special PR and Together
Jaguar has unveiled a new integrated campaign to challenge outdated gender stereotypes in the automotive industry.
TrackSAFE and HMC get on board to raise awareness of Kiwis illegally using train tracks
TrackSAFE has joined forces with PR agency HMC to blow the whistle on an increasing number of Kiwis using train tracks as a backdrop for photography.
Fire and Emergency New Zealand deploy MBM as their new media agency
Fire and Emergency New Zealand has appointed MBM as its agency of record from April 2022, following a competitive pitch process in late 2021.
Easy Crypto launches brand platform via Proximity NZ
Easy Crypto, New Zealand’s largest crypto exchange, has launched its first brand platform via Proximity NZ.