Fresh off a top 10 ranking in the Deloitte Fast 50 index, Delivereasy has launched its first national campaign, which aims to highlight how the service is ‘bringing the neighbourhood flavour’ and why a New Zealand homegrown delivery company is the best choice all round.
Rolling out across the country now, the integrated campaign extends across multiple platforms including a 30-second TVC.
Created in partnership with Wellington agency, Wrestler, the creative approach is designed to help people understand Delivereasy’s identity and value beyond dedicated drivers and a handy app.
Shot in Wellington, Christchurch, and Auckland, the campaign highlights the unique flavour each restaurant, driver and customer brings. It shows the energy of a restaurant’s bustling kitchen being carried through the Delivereasy experience and into customers’ homes. A waiter with just the right amount of attentiveness and warmth can make a good dining experience great, and Wrestler’s campaign highlights Delivereasy’s role connecting people to their favourite flavours in a similar way — as the waiters of your city.
The campaign expression ‘Bringing the neighbourhood flavour’ nods to Delivereasy’s core activity, a shared love for delicious food, and the real value of choosing a New Zealand owned delivery service.
Being based in Aotearoa means more than just paying tax here — it means doing right by people, and being a business that’s part of the communities restaurants and drivers call home.
Nick Foster, Delivereasy co-founder, says: “We launched Delivereasy in 2016 out the back of a garage in Wellington, with big ambitions of disrupting a stagnant food delivery market. Since then we’ve worked hard to grow our presence across NZ, to now service 27 different areas from Whangarei to Invercargill and everywhere in between.
“As one of the first on the scene, we saw a lot of organic growth in the early years. We’re now at a point where we want to improve our brand presence nationally and build the narrative around our key USPs. We’re NZ’s only true local delivery company, and while we’ve come a long way from the garage we’re still laser-focused on creating meaningful, genuine connections with our restaurant partners, drivers, and customers.”
The integrated campaign stretches across TV, billboards, posters, digital media, and social media, all working together to build an understanding of Delivereasy as transporters of deliciousness, and as a company that cares about the people and places that contribute to its ongoing success.
