As our borders continue to open and planning travel becomes possible again, GoSee, Webjet’s new rental car and camper aggregator, has launched its debut brand campaign into the Tasman market.
Built from a vibrant world of characters and adventures, ‘Getting there can be as good as being there’ tells epic road trip stories in reverse, starting at the end and winding us back through all the fun that happened along the way. A lovely reminder that often the journey is just as good as the destination.
“This was such a fun project — especially at the height of working from home, and imagining all the adventures we could have out on the road. We look forward to expanding the GoSee universe and building on this new platform throughout the year. Oh, and getting a few roadies in too,” says Daylight Creative Director Charlie Godinet.
“We love the charm of these characters and this world we’ve built,” says GoSee Chief Marketing Officer, Ali Duncan.
“We wanted something that captured the joy of being on the road, as much as what happens when we get there.”
The campaign appears in advanced TV, pre-roll, OOH and social across both Australian and New Zealand markets.
Chief Marketing Officer: Ali Duncan
Market Development Manager: Amelia Price
Creative Agency: Daylight
Illustration & Animation: Daylight
Digital Transformation: Translate Digital