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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
NZ advertising market soars to record January level
New Zealand’s media agency market has started the new 2022 year with a bang, delivering a record level of ad spend for the month.
Amnesty International Aotearoa New Zealand joins forces with Flight Digital
Human rights NGO Amnesty International Aotearoa New Zealand has announced a tech-enabled, consultancy partnership with Auckland agency Flight Digital.
2022 ORCA entries open
ORCA is an annual competition to find and celebrate the most effective audio creative on New Zealand commercial radio stations.
oOh!media gets Fresh n Fruity with live strawberry patches in bus shelters
oOh! Studio and Fresh’n Fruity sweetened up the streets by executing 10 Panoramas in bus shelters across Auckland and Wellington.
Biggest NZ advertising spenders of 2021 revealed
Data released by Nielsen Ad Intel today has delivered insights into how much New Zealand businesses and industries invested in advertising in 2021.
Good magazine welcomes Wendyl Nissen to the fold
ICG Media-owned Good magazine has welcomed industry veteran Wendyl Nissen to the fold as Sustainable Living Editor.
Webstar Magazine Media Awards winners announced
2021 was a great watershed for magazines, with locally owned titles rising from the ashes, displaying agility and responsiveness.
Winner reaction: 2021 IAB New Zealand Digital Advertising Awards
There were 56 winners at the IAB NZ Digital Advertising Awards, across five Award Categories, who took away a total of 29 Silvers and 27 Gold Awards.
Mango goes bananas for Dole NZ
Dole New Zealand has appointed Mango Aotearoa to manage its PR, digital and social media marketing.
TVNZ reports robust revenues, digital growth, and increased local content spending
TVNZ says revenue has steadily improved as the year has progressed, driven by strong growth in digital advertising and its market leading position.
M Theory and Oddboy release new virtual reality game ‘Wanderer’
Auckland-based studios M Theory and Oddboy bring to life the first installment of the highly anticipated virtual reality game ‘Wanderer’.
Sweetshop & Green debuts ‘Taumanu’ for TVNZ
Sweetshop & Green’s supernatural thriller, TAUMANU, will premiere on TVNZ 2 at 9:30pm on Monday, March 7.
Sherson Willis joins FTI Consulting’s strategic communications affiliate network
Auckland-based corporate affairs firm Sherson Willis has announced it has become FTI Consulting’s strategic communications affiliate in New Zealand.
Well plaid, DDB Aotearoa and Neon NZ
Drawing on this age-old fascination with Scotland’s national attire, DDB has created a cheeky billboard to promote Neon’s new season of Outlander.
Sport NZ teams up with Saatchi & Saatchi NZ to launch #itsmymove
Sport NZ has teamed up with Saatchi & Saatchi to launch #itsmymove – an integrated campaign to help young women get and stay active their way.
Southern Cross Pet Insurance, MBM and TBWA/NZ launch ‘speedometer billboards’
Southern Cross Pet Insurance has launched a series of New Zealand-first ‘speedometer billboards’ as part of its new Live Your Pet Life project.
Proximity supercharges Tip-Top Supersoft
George Weston Foods, via Proximity NZ, has launched a new campaign that shows how much kids can pack into their day with Tip Top Supersoft.
NZME’s 2021 financial results buoyed by digital growth
NZME says that its revenue growth through digital transformation outpaced the impact of Covid-19
in 2021.
Kiwibank unveils new brand identity via ThoughtFull
As Kiwibank celebrates 20 years, it is marking the significant milestone by revealing a new brand identity.
LifeDirect and Pitchblack cook human soup
LifeDirect and Pitchblack Partners have launched the next chapter of the ‘Unexpected Happens’ platform via Jetblack Productions.
GLOBOX becomes first billboard company in NZ to accept Cryptocurrency as payment
Hamilton-based company GLOBOX is paving the way in crypto, being the first billboard company in NZ to accept all major Cryptocurrencies.
Spark and Colenso BBDO create a piece of code that rewrites the internet to see all genders
Beyond Binary Code addresses online gender bias with a single piece of code that can be added to your website.
JCDecaux launches roadside programmatic digital out of home offering
Out of Home media company JCDecaux New Zealand has announced the launch of programmatic trading across its roadside Digital Large Format network.
Special teams up with Aussie production company Revolver on new Optus film
Optus has launched its fifth film under the It Starts With Yes brand platform, reminding Australians that extraordinary opportunities start with YES.
FCB Takes out Gold, Silver and Bronze at the 2021 Best Design Awards
FCB Aotearoa have won three coveted pins at the Designers Institute of New Zealand Best Awards, held virtually on Friday, February 18.
Nature takes over for launch of Horizon Forbidden West
PlayStation and artist FLOX take over Auckland CBD bus shelter for the launch of Horizon Forbidden West.
oOh! boosts earnings by 24% as Out of Home audiences rebound strongly
oOh! has successfully leveraged the continuing recovery in OOH audiences during the year to deliver an 18% lift in revenue to $504 million YOY.
Te Whānau o Waipareira and Motion Sickness win two Purple Pins at Best Awards
Motion Sickness & Te Whānau o Waipareira have won two Purple Pins for the ‘Proud To Be Māori’ campaign in the Public Good & Moving Image categories.
OOHMAA releases results into study on OOH media market
The Out of Home Media Association Aotearoa recently partnered with Analytic Partners to examine the New Zealand media market and the role OOH plays.
Te Pūkenga partners with Clemenger BBDO led collective for national launch campaign
Te Pūkenga – NZ Institute of Skills and Technology – has appointed a Clemenger BBDO led collective to develop its national launch campaign.
Meet Louis Hamilton, Skinny’s newest ‘celeb’ backer
Skinny adds more big names to its ‘famous names’ campaign, including Louis Hamilton from Rotorua.
MATES Agency, Supernormal and Hannah Design unite for IAMMI
A campaign to launch IAMMI has debuted via a collaboration between MATES Agency, Supernormal and Hannah Design.
Panasonic NZ launch first-ever brand campaign via Lemonade and CALIBRE + CANDOR
Panasonic New Zealand, Lemonade and CALIBRE + CANDOR come together to launch a new brand campaign, ‘Everyday More Brilliant’.
DDB commemorates beloved colleague with photography scholarship
High school students across Aotearoa are invited to take part in the inaugural De Ruiter Young Photographer of the Year, a scholarship created by DDB.
2degrees and TBWA\NZ ask people to switch off their phones (for a bit)
2degrees and TBWA\NZ have launched an initiative that rewards Kiwis for putting their phones down for a bit and spending more time with each other.