This week the Sir John Kirwan Foundation publicly launches Mitey, an innovative approach that enables primary and intermediate schools across Aotearoa to deliver effective mental health education as part of everyday teaching.
dentsu Aotearoa’s digital experience team developed the name, branding and digital platform for Mitey working closely with the Foundation team and the team at the University of Auckland’s Faculty of Education and Social Work.
Murray Streets, Managing Director at dentsu Creative says: “We began working with The Foundation in 2020 just as we came through the first Lockdown. The name, branding and digital platform were completed ahead of Mitey starting in schools at the beginning of 2021. After the disruptions of last year, we’re delighted to see Mitey continuing to create impact in schools and with children. We’re highly motivated by the opportunity to help Aotearoa take another step to tackle its poor record on mental health and suicide.”
Mitey has already had a positive impact with 12,000 tamariki and is committed to equipping the next generation of rangatahi with the knowledge and tools to manage adversity and build resilience.
The Foundation’s Head of Growth, Nikki Flexman comments: “Our statistics tell us we can no longer afford to wait until our young show signs of anxiety and depression. Trusted partners like dentsu have enabled Mitey to lead the change Aotearoa needs by enabling schools to deliver effective mental health education. Mitey is delivered free to schools because we are supported by businesses who come together to collectively contribute to create transformational change. We are encouraging all business to join us to invest in the future of mental health in this country”.
Credits
Client:
Sir John Kirwan
Nikki Flexman, Head of Growth
Amelie Burty, Programme Lead
dentsu Aotearoa:
Armic Esfahani, Head of Design
Matt van Tiel, Head of Delivery
Asif Jafferali, Delivery Manager
Rob Longuet, Creative Director
Karl Soot, Lead Designer
Gavin Becker, former Managing Director, Digital Experience
Bex Radford, former ECD
