New campaign by TBWA\NZ to attract Kiwis to South Australia
The South Australian Tourism Commission has launched a new marketing campaign, via TBWA\NZ, designed to attract Kiwis to South Australia.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
electriclime° creates another comedy spot for Crazy Domains
The TVC, ‘Whey Bae’, for the Australia and NZ markets, tells the story of Willy, a chef and fitness junkie setting up his own business.
The new future of work at GroupM NZ
GroupM has announced the launch of Strive in New Zealand, a future of work programme that brings a new approach to job flexibility.
New study reveals Large Format advertising influences purchase decisions and improves effectiveness of mobile advertising
World-first study proves Large Format advertising influences purchase decisions and improves effectiveness of mobile advertising.
NZ Herald joins with World Vision on Ukraine Crisis Appeal
The New Zealand Herald and World Vision are partnering on a campaign to raise money for the millions impacted by the ongoing events in Ukraine.
Go Media launches new screens and Super Rugby Aupiki
Go Media is sponsor to three teams in the Super Rugby Aupiki competition, using its national digital network to support their brands.
Perceptive appointed as research and insights partner for MetService
MetService has appointed Perceptive to support a new body of research that examines how consumers use and engage with weather information.
Rova celebrates milestone by launching new podcasts and digital ad insertion
MediaWorks is celebrating five years of rova by adding six brand new Today FM podcasts, and offering further opportunities for advertisers.
Axis Google Student Challenge finalists announced
Each year the Comms Council and Google run a competition for students as part of the Axis Awards to support and encourage new creative talent in NZ.
TVNZ-RNZ merger: Plans for new public media entity officially announced
Broadcasting and Media Minister Kris Faafoi has officially announced plans for a new public media entity comprised of TVNZ and RNZ.
MediaWorks launches its first 360° DOOH site with Today FM campaign
MediaWorks has launched its first 360° premium digital out-of-home site.
Stuff scores 13 finalist spots in the 2022 INMA Global Media Awards
The International News Media Association (INMA) has announced the finalists of the 2022 Global Media Awards with Stuff scoring 13 finalist spots.
FCB and FENZ part company on a high note
FCB reflect on award-winning work for Fire and Emergency NZ as the two part ways after unsuccessful creative and media pitch.
‘The Batman’ sees impressive audience numbers returning to cinema
The Batman had an incredible release weekend across NZ, attracting over 70,000 bat-fans flocking to the cinema to catch the latest DC instalment.
Calling all emerging leaders: Yahoo’s talent building programme is back
Yahoo has opened nominations to its industry-leading talent programme, Yahoo Academy.
Smarter marketing for NZ SME’s: ReachMedia evolves to Reach
If you haven’t clocked it yet, make sure you take a look at the slick and evolved new brand of REACH, formerly ReachMedia.
Huckleberry NZ appoints Chemistry to lead its marketing strategy and creative
Organic Grocer, Huckleberry NZ has appointed Chemistry to lead its marketing strategy, creative development & media planning after competitive pitch.
Natural Paint Co selects Sling & Stone for creative PR partnership
Natural Paint Co, the paint brand offering safer alternatives to traditional chemical paints, has appointed Sling & Stone as its agency of record.
Augusto launches new ‘live the age you feel’ campaign with Arvida
Augusto has partnered with Arvida on a new nationwide brand campaign that elevates Arvida’s purpose to help Kiwis live a fulfilling life as they age.
Tourism Fiji seeks EOI for global agency partners
With an ambitious strategic plan to drive destination growth, Tourism Fiji is searching for agency partners to help elevate Fiji’s brand profile.
Fire and Emergency New Zealand appoints Motion Sickness as lead agency
Following a competitive pitch, Fire and Emergency New Zealand has appointed Motion Sickness as its lead Creative Agency.
YoungShand adds Craigs Investment Partners to its client portfolio
Indie agency YoungShand has announced its new partnership with Craigs Investment Partners after a competitive creative and media pitch.
Export presents the greatest beer garden in the world via Saatchi & Saatchi
Next week iconic Kiwi beer brand, Export, will unveil a brilliant new creative platform named the ‘The Beer for Here’ via Saatchi & Saatchi.
NZ agencies shine at Spikes Asia
Spikes Asia has announced the winners of 39 Gold, 79 Silver, 117 Bronze and 11 Spikes awards. NZ has secured eight Gold Awards and 2 Grand Prix.
NZME platforms continue to be top sources of news for Kiwis
NZME continues to be New Zealand’s go-to news destination, with 2.7 million Kiwis keeping up with the news via its multiple platforms.
Second TVC ‘Riding Together’ launches for Waka Kotahi via FCB
FCB, in partnership with Waka Kotahi, has launched the second of its TV commercials, ‘Riding Together’ as part of the Road to Zero strategy.
Fashion Quarterly wins Best Relaunch and Best Cover at Webstar Magazine Media Awards
NZ’s most iconic fashion and lifestyle title, Fashion Quarterly, has been recognised for its refreshed direction under new owners Parkside Media.
Toyota New Zealand introduces a new messaging platform via Saatchi & Saatchi
Toyota New Zealand has this week launched a new messaging platform they are affectionately calling “Hey Toyota”.
MMA training programme rebrands as Alta via Special NZ
The new brand identity has been developed by Special New Zealand who has led the identity rebrand and repositioning.
Dentsu delivers digital platform to enable mental health teaching in schools
The Sir John Kirwan Foundation has launched Mitey via dentsu, an innovative approach for delivering effective mental health education at schools.
Discovery announces date for launch of its two new free-to-air channels
Kiwis can look forward to a whole new slate of free entertainment when Discovery’s new free-to-air channels eden and Rush launch on Monday, March 21.
Special Group NZ and Sweetshop Auckland win big at One Asia Creative Awards
Special Group New Zealand Auckland was named Independent Agency of the Year and Sweetshop Auckland won Production Company of the Year.
2021 NZ Television Awards winners announced
Aotearoa’s broadcasting industry celebrated the best in television achievements with the announcement of the 2021 NZ Television Awards winners.
Easy Crypto appoints MBM as media agency of record
New Zealand crypto currency retailer Easy Crypto has appointed MBM as its agency of record for media and Google Marketing Platform servicing.
Proximity NZ launches CXM division, appoints Kate De Marco and Nathalie Philippsen as Co-Directors
The new CXM team will be working with Proximity NZ’s Director of Technology, Director of Strategy and Chief Creative Officer.
2022 Axis Awards finalists announced, show goes virtual
Due to the current red light setting of the Covid-19 Protection Framework, the Comms Council has decided to move the 2022 Axis Awards online.