New campaign by TBWA\NZ to attract Kiwis to South Australia

The South Australian Tourism Commission (SATC) has launched a new marketing campaign designed to attract Kiwis to the original and unexpected experiences on offer in South Australia.

Rodney Harrex, SATC Chief Executive says the SATC’s campaign research shows that New Zealand travellers are looking for new and different travel experiences, and South Australia is in a prime position to deliver on this.

“Off the back of consistent investment in the market, consideration for a South Australian holiday is at its highest point in five years, and we’re excited to continue that momentum with the launch of this campaign which specifically targets Kiwis and works with our NZ trade partners,” says Harrex.

The new campaign will roll-out across three phases and feature unique and curious experiences found across the State, all while promoting how easy and accessible it is to discover. From swimming with giant cuttlefish, to shimmering pink lakes and gardens that grow underground.

“In South Australia we reward curious hearts – the more you search, the more you will unearth. With over 200 cellar doors to try, a labyrinth of hidden bars and city laneways to get lost in, and wildlife just waiting to make your acquaintance – Kiwis are invited to reward their wonder in South Australia,” says Harrex.

Air New Zealand will re-commence non-stop services between Auckland and Adelaide from 6 July 2022.


Advertising Agency: TBWANew Zealand
Media Agency: Dentsu
PR Agency: Boyd PR
Client: South Australian Tourism Commission

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